Browsing Archives of Author »Alasdair Munn«

Effecting Real Change

April 24, 2012

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The beauty of this chat is that there is a base starting point where we recognize social media is far more than Twitter and Facebook. We do not only talk ‘tips and tricks’ we also talk purpose and intention followed up by best practice and use case. This series on social change is gold because […]

What Can Brands Learn from Taking a Sustainability Approach to their Social Media?

July 26, 2011

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I have always expected people who truly understand social media to also get sustainability. The two, in my mind, are based upon the same principles: being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of opening a Twitter account. © […]

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