Browsing Archives of Author »Joseph Ruiz«

Designing the Mobile Experience ~ Essentials

June 4, 2013

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What’s the first thing you think of when you see “design” in a headline? Usually creative, as in look and feel, is first. For those who are more technical, design may have a broader meaning. For the purpose of this chat let’s expand design to encompass an entire ecosystem, in this case the mobile experience. […]

A New Integrated Mobility Ecosystem?

April 30, 2013

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A hat tip to my fellow contributors Alasdair @ajmunn and Autom @autom8 for the inspiration link this month. AT&T is about to launch a new home security product you can read about it here. We have talked a great deal about the rapid global penetration of smart devices, it currently exceeds 1.5 billion by some […]

Mobile isn’t solo

March 4, 2013

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A few recent but unrelated posts seem to suggest there is a growing interest in creating a seamless customer experience. While it may seem that there is no real news here lets take a closer look at the content of the posts. First Google has launched a sign-in platform. The idea is sign in once […]

2013 Mobility Trends

January 1, 2013

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I have to thank my chat partner Autom Tagsa for setting me up, I mean for calling this topic. Seriously, with the first #SMchat of the year the day after the holiday it really does make sense to talk about emerging trends. Last chat Autom led us in a discussion to recap 2012, nice work […]

How Will Mobile Change Business?

November 6, 2012

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The inspiration for this topic comes from an Inc magazine article about a study by Appcelerator and the research firm IDC. “In the near future, developers say car apps will be big and Facebook may be the social network of the past.” Here is an interesting post about Facebook’s challenge to monetize the platform. According […]

9/5/12 Topic: Mobility vs Mobile

September 4, 2012

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The explosive growth of mobile technology, notably smartphones and tablets, is fueling a lot of discussion about mobile marketing strategies and tactics. There is no question the technology is currently the source of growth and focus. But there is a bigger picture and that picture is framed by the context of mobility. David Armano in […]

6/4/12 Topic: Is Mobile Technology Evolving the world?

June 5, 2012

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Forbes Article – How Mobile is rapidly evolving the world The recent Forbes article “How mobile is rapidly evolving the world” is the inspiration for today’s chat topic. I am also grateful to Autom @autom8 for several of the links below. The various articles referenced here are shaping a fascinating story. It’s a story of […]

Intersection of Marketing & Mobile: A Speeding Glacier?

April 3, 2012

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For the 4/4/12 Chat we will be discussing the intersection of Mobile and Marketing. SmartPhone penetration is significant approaching 50% continuing to grow though arguably at a decreasing rate. Studies show that only 10% of retailers have mobile ready sites. These same studies indicate a gap between the new social shopping consumer and the ability […]

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