While it’s been an uphill battle to get brands to adopt social media, marketing departments were early adopters and believers in the platform. As people begin to grow more comfortable, however, with using social media in their everyday lives, they have also gotten more wary of brand efforts on “personal” platforms like Facebook, Twitter, etc. […]
I’d like to start by saying, thank you – #SMChat has been named one of the 15 essential chats for social media marketers by Mashable and we wouldn’t have made the list without the participation of readers like you! Now on to this week’s topic…who uses social media and how? Several years ago, I came […]
It’s March Madness time, so between the distractions of trying to get my picks in to the office pool (hey, there’s a trip to the Final Four on the line if you win!) and watching my hubby play in a local basketball league (check out his moves in the pic to the left), I’m having […]
Last week, I spoke at the Internet Retailer Web Design 2013 conference in Orlando. I have quite a few friends and family members in Florida, so I decided to take a few days after the conference to visit. I remembered seeing Facebook updates from author Linnea Sinclair several months ago about book signings in Florida […]
You have an idea. Someone’s shared an insight. Instantly you sense value. The notion could be incredibly useful, highly relevant, critical path to solving a major problem you’ve been trying to solve .. Then the phone rings. The moment is lost. The tweet scrolls past. Your opportunity to save the world is lost. I see […]
There is clear evidence from recent market research data that the mobile experience has never been more present and increasingly in use than in the retail sector. While this should come as no surprise, it would nonetheless be tempting to quickly assume that the rapid course of mobile proliferation and use in our daily lives […]
The performing arts are about change and evolution. But why is there such a resistance to letting social media in? Diablo Ballet, a professional dance company in the San Francisco Bay Area, has found that social media is not only a way to gain recognition, but also a way to make dance accessible. The classical […]
What’s on the horizon for customer service and social media in 2013? I have some thoughts, but I’d rather discuss it on our Customer Service feature of #SMChat on January 9th at 1pm ET. Please join us and weigh in on the questions below. Q1. What trends are in customer service and social media are […]
When I think of social media and email combined, one name comes immediately to mind: DJ Waldow. The Social Butterfly Guy, DJ is the Founder and CEO of Waldow Social, a consultancy which helps companies get the $40.56 in email marketing ROI estimated by the Direct Marketing Association. DJ’s outgoing personality and general likability let […]
Each time I prep to frame the next mobility chat, I typically take stock of the various themes we’ve discussed to date. This quick step helps me check that the desired outcomes of our dialogue are cumulatively useful. It also squarely forces me to track (and curate if necessary) the logical progress of advancing topics […]
May 14, 2013 by bharig
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