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Browsing All Posts filed under »Mobility«
Exploring the changing face of mobile retail
There is clear evidence from recent market research data that the mobile experience has never been more present and increasingly in use than in the retail sector. While this should come as no surprise, it would nonetheless be tempting to quickly assume that the rapid course of mobile proliferation and use in our daily lives […]
2013 Mobility Trends
January 1, 2013 by josephruizjr
I have to thank my chat partner Autom Tagsa for setting me up, I mean for calling this topic. Seriously, with the first #SMchat of the year the day after the holiday it really does make sense to talk about emerging trends. Last chat Autom led us in a discussion to recap 2012, nice work […]
Mobile Marketing: Pause before Prediction
Each time I prep to frame the next mobility chat, I typically take stock of the various themes we’ve discussed to date. This quick step helps me check that the desired outcomes of our dialogue are cumulatively useful. It also squarely forces me to track (and curate if necessary) the logical progress of advancing topics […]
Responsive design, Tablet-readiness and Video: Why U/X should be king
Around the Labour Day weekend, I came upon this post, which offers a thoughtful review of how certain brands are executing on the tablet-friendliness of their websites. The proliferation of tablets and their use in multiple sectors (retail, finance, travel, hospitality, medical etc) is remarkable. This is no surprise, given the tablet’s form factor and […]
The Mobile Warp Factor: We are past tipping. We are transforming. Fast.
I am privileged to frame and co-moderate this mobile marketing segment with @SMSJOE (Joseph Ruiz) whose studious attention to the rapid movements in mobile marketing has left me with much homework to do (haha – kidding Joe). Initially, Joe and I started tossing around ideas on what we could explore for the Aug 1 session: […]
Mobile Marketing: Sense and Semantics
Our chat on May 2 will endeavour to advance discussions from Joe’s (@SMSJoe) initial positioning that explored, among others, the “mobility tipping point” as it relates to behavioural adoption by consumers. While it may seem obvious that the mobile experience has fast become mainstream and part of modern life, a closer look at exactly what […]
Social Mobility (the series frame): What are the possibilities?
March 7, 2012 by Chris Jones
Lots of buzz and interest on mobility these days, and discussion around how it could impact the further adoption and use of social media. Like so many other technologies, the benefits can sneak up on you. So today, #SMCHAT is officially launching a new series on Mobility. Once each month we’ll cover the latest trends, […]
January 28, 2013 by autom
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