Browsing All posts tagged under »Facebook«

Who Uses Social Media And How?

April 16, 2013 by

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I’d like to start by saying, thank you – #SMChat has been named one of the 15 essential chats for social media marketers by Mashable and we wouldn’t have made the list without the participation of readers like you! Now on to this week’s topic…who uses social media and how? Several years ago, I came […]

March Madness Marketing Mashup

March 19, 2013 by

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It’s March Madness time, so between the distractions of trying to get my picks in to the office pool (hey, there’s a trip to the Final Four on the line if you win!) and watching my hubby play in a local basketball league (check out his moves in the pic to the left), I’m having […]

Social Media and Job Hunting

October 15, 2012 by

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I was going to chat about Adam Riemer’s post on Google’s Zebra update, but a) Adam, Matt Cutts and many other SEO optimization experts are speaking at PubCon and unavailable to chat with us this week and b) SEO was last month’s #SMchat Marketing topic, so one Wednesday, October 17th at 1PM ET we’re going […]

Social Media and SEO

September 17, 2012 by

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Join me, Wednesday, September 19, 2012 at 1PM ET, as I moderate the #SMChat topic: Social Media and SEO. I’m having a problem with this week’s questions, not because I can’t come up with a topic (in fact I’ve got too many of them waiting to be typed up!), but rather because I know, #SMChat […]

Social Media Commerce – Where Social Media, Customer Service and Revenue Intersect

September 12, 2012 by

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Social Media Commerce...I love the sound of that. It's the sound of fruition...Creation of revenue streams via social media. It's exciting for so many. For some, however, it can be intimidating. The important questions can be tough: Who? What? When? Where? Why? How? This week's #SMChat, September 12th at 1pm ET, will focus on Social Media, Customer Service and Social Commerce questions.

Social Media Networks: The Owned, The Earned and The Paid

July 17, 2012 by

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I didn’t think I was going to be moderating this week. Since November, I have been working on a “top-secret” project that finally launched on Monday. Now that the site is live, here’s my gratuitous self-promo: RoamRight.com offers travel insurance plans for vacation, adventure, business, student and group travelers taking domestic and international trips. In […]

Communities: If You Build It, Will They Come?

March 16, 2012 by

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Lee Odden, author of the new book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing and CEO of Top Rank Marketing, will be joining us on #SMchat Wednesday, 3/21/12 at 1P ET as we discuss building a blog community. When I read Lee’s recent post, How to […]

5 Stages of SM Maturity

November 1, 2011 by

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In this updated post, we’re extending our Social Media capabilities frame, with a twist. First, recall last month at #SMCHAT that we proposed a list of 7 Social Media capabilities, and used group feedback from that chat to determine there were really 8 capabilities in all. These appear below in this table: 8 CAPABILITIES – […]

Marketing and Social Media in Education

October 17, 2011 by

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Nearly two years ago, I wrote a post about getting the right message to the right person at the right time. Although several marketing and communication methods have changed in the past few years, the principle of targeting marketing to make things relevant remains applicable for teachers, administrators, K-12 schools, colleges and universities. My children […]

How Does Google+ Stack-up on User Experience (UX)?

August 1, 2011 by

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It wasn’t that long ago that we looked at Google Wave to see what might be in store for the next generation of social media. With Google Plus soon out of limited release, it’s tempting to draw comparisons. To many early adopters, Google Plus (G+) seems to have Facebook most clearly in it’s sights, in […]

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