Browsing All posts tagged under »Marketing«

Authentic Messaging in Social Media Marketing

May 14, 2013 by

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While it’s been an uphill battle to get brands to adopt social media, marketing departments were early adopters and believers in the platform. As people begin to grow more comfortable, however, with using social media in their everyday lives, they have also gotten more wary of brand efforts on “personal” platforms like Facebook, Twitter, etc. […]

Who Uses Social Media And How?

April 16, 2013 by

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I’d like to start by saying, thank you – #SMChat has been named one of the 15 essential chats for social media marketers by Mashable and we wouldn’t have made the list without the participation of readers like you! Now on to this week’s topic…who uses social media and how? Several years ago, I came […]

March Madness Marketing Mashup

March 19, 2013 by

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It’s March Madness time, so between the distractions of trying to get my picks in to the office pool (hey, there’s a trip to the Final Four on the line if you win!) and watching my hubby play in a local basketball league (check out his moves in the pic to the left), I’m having […]

Putting It Together: Social Media Engagement In Action

February 19, 2013 by

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Last week, I spoke at the Internet Retailer Web Design 2013 conference in Orlando. I have quite a few friends and family members in Florida, so I decided to take a few days after the conference to visit. I remembered seeing Facebook updates from author Linnea Sinclair several months ago about book signings in Florida […]

The Performing Arts get Social with Social Media

January 9, 2013 by

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The performing arts are about change and evolution.  But why is there such a resistance to letting social media in?  Diablo Ballet, a professional dance company in the San Francisco Bay Area, has found that social media is not only a way to gain recognition, but also a way to make dance accessible. The classical […]

Breaking the Rules of Email Marketing and Social Media

December 17, 2012 by

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When I think of social media and email combined, one name comes immediately to mind: DJ Waldow. The Social Butterfly Guy, DJ is the Founder and CEO of Waldow Social, a consultancy which helps companies get the $40.56 in email marketing ROI estimated by the Direct Marketing Association. DJ’s outgoing personality and general likability let […]

Why Do We Care?

October 10, 2012 by

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As someone who really appreciates customer service, the "Why do we care?" question drives me crazy and offers me an opportunity to point out what is obvious to me about why. I've heard it so many times in companies large and small, I've seen it as a virus permeating the silos of organizations and I've witnessed it breaking the spirit of service in many. It can be a battle to shift people and organizations into the spirit of service...but it doesn't have to be. Please join us at 1pm ET, October 10th to join the discussion and feel free to share your comments below as well.

Social Media and SEO

September 17, 2012 by

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Join me, Wednesday, September 19, 2012 at 1PM ET, as I moderate the #SMChat topic: Social Media and SEO. I’m having a problem with this week’s questions, not because I can’t come up with a topic (in fact I’ve got too many of them waiting to be typed up!), but rather because I know, #SMChat […]

Social Media Commerce – Where Social Media, Customer Service and Revenue Intersect

September 12, 2012 by

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Social Media Commerce...I love the sound of that. It's the sound of fruition...Creation of revenue streams via social media. It's exciting for so many. For some, however, it can be intimidating. The important questions can be tough: Who? What? When? Where? Why? How? This week's #SMChat, September 12th at 1pm ET, will focus on Social Media, Customer Service and Social Commerce questions.

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