Browsing All posts tagged under »smchat«

Authentic Messaging in Social Media Marketing

May 14, 2013 by

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While it’s been an uphill battle to get brands to adopt social media, marketing departments were early adopters and believers in the platform. As people begin to grow more comfortable, however, with using social media in their everyday lives, they have also gotten more wary of brand efforts on “personal” platforms like Facebook, Twitter, etc. […]

CELEBRATING 4 YEARS OF SMCHAT

April 23, 2013 by

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People have birthdays.  Weddings have anniversaries.  What do you communities have?  I suppose they have founders days, heritage days, and festivals of all varieties. So how do you commemorate community that’s built on friendship? I guess that’s the challenge with a place like #SMCHAT.  Seems we always come back to learn new things, but deep […]

Social Media Commerce – Where Social Media, Customer Service and Revenue Intersect

September 12, 2012 by

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Social Media Commerce...I love the sound of that. It's the sound of fruition...Creation of revenue streams via social media. It's exciting for so many. For some, however, it can be intimidating. The important questions can be tough: Who? What? When? Where? Why? How? This week's #SMChat, September 12th at 1pm ET, will focus on Social Media, Customer Service and Social Commerce questions.

Understanding is Underused in Customer Service

August 8, 2012 by

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Understanding underused in Customer Service - How can we change that by being #PositivelySocial? Join the tweetchat on August 8th at 1pm ET to be a part of the discussion.

Wake-up and Smell the Customer Service Opportunity

June 13, 2012 by

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I am so fortunate to share my passion for customer service and social media with amazing people on Social Media Chat.  I have so many interactions with people who care about the customer service and social media combo as much as I do, that sometimes I am surprised when I receive bad customer service.  It […]

Communities: If You Build It, Will They Come?

March 16, 2012 by

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Lee Odden, author of the new book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing and CEO of Top Rank Marketing, will be joining us on #SMchat Wednesday, 3/21/12 at 1P ET as we discuss building a blog community. When I read Lee’s recent post, How to […]

Chemistry or Alchemy: What Makes a #Chat Community Thrive?

January 31, 2012 by

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We’ve been doing a weekly #SMCHAT for almost three years now.  We can look back at some interesting, intriguing and even downright fascinating exchanges. We’ve had lots of laughs. But let’s face facts.  Most of us have never met.  We’re friends via avatar in 140c sound bites. How can this be? Is it good old-fashioned chemistry, […]

2012 Marketing Predictions

December 19, 2011 by

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Search for “2012 Marketing Predictions” and you’ll nearly 1,000 results from this month alone! Here are some great prognostications (I always wanted to use that word in a post!) for the new year: Market Motive gathered insights on Online Marketing Trends for 2012 from some of their faculty including my personal favorites Conversion Faculty Chair […]

Marketing and Social Media in the Book Publishing World

September 20, 2011 by

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I’m not an author (yet?), nor do I play one on TV, but when frequent #SMchat contributor TCG Agency suggested publishing and book marketing as a topic for this week’s Twitter chat, I knew several authors to contact. I met Jim Kukral at Affiliate Summit East 2010 (see picture, left). Jim was the emcee and […]

Marketing and SM: Google Buys Motorola (8/17 framing)

August 16, 2011 by

2

On August 15, 2011, Google announced the acquisition of Motorola Mobility, an Android partner. What does that have to do with Marketing and Social Media? Well, one giant company purchasing another makes big news no matter which companies they are, but the Google-Motorola purchase could have ramifications for so many channels, including: mobile and tablet […]

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