Browsing All posts tagged under »strategy«

The Social Change Agenda: What is Possible?

January 23, 2013 by

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#SMCHAT is a Twitter Community that explores social media “one level down” … asking questions that spider out from the core inquiry:  ’what is possible with social media?’  Whether we’re talking about Marketing practice, nuances of Customer Service, or recent advances in Mobility, we’ll challenge our understanding of what social media can help us achieve. […]

The Performing Arts get Social with Social Media

January 9, 2013 by

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The performing arts are about change and evolution.  But why is there such a resistance to letting social media in?  Diablo Ballet, a professional dance company in the San Francisco Bay Area, has found that social media is not only a way to gain recognition, but also a way to make dance accessible. The classical […]

The Evolution of Customer Service

April 11, 2012 by

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Customer Service and Social Media are a powerful combination. However, many organizations focus on the marketing aspect of social media and overlook the inclusion of their customer service departments. When than happens, it is only a matter of time before it becomes publicly apparent...during #SMchat at 1pm ET on April 11th, we will discuss the evolution of customer service as it is combined with social media.

Customer Service – Fix It Before It’s Broken

March 14, 2012 by

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Customer Service isn't just a department. It's a mindset. Hopefully, it's the mindset of the organization, not just the people providing front-line customer service. I really appreciate the quote from Mark Cuban, "It is so much easier to be nice, to be respectful, to put yourself in your customers' shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship." We're going to discuss 4 questions that will offer some insight into how you can fix some thing before it's broken, resulting in better service for your customers.

What Can Brands Learn from Taking a Sustainability Approach to their Social Media?

July 26, 2011 by

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I have always expected people who truly understand social media to also get sustainability. The two, in my mind, are based upon the same principles: being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of opening a Twitter account. © […]

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MAY-22 SOCIALCHG @sourcepov
COMING SOON
MAY-29 BIGDATA @autom8
JUN-05 MOBILITY @smsjoe
JUN-12 CSTSRV @ambercleveland
JUN-19 MKTG @sharonmostyn

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RECENT HIGHLIGHTS

2013
APR-24 GALA Reunion Chat
JAN-30 Shifting Sands of Context
JAN-23 Social Change: What is Possible?
2012
AUG-22 Collab in the Social Enterprise
JUN-20 MKTG Measurement Vendors
MAY-30 #BMIF w/ @skap5
APR 11 CSRV Evolution
APR 04 MOB Speeding Glacier
MAR 28 SCHG Building a Movement
MAR 21 MKTG Blogs
MAR 14 CSRV Fix It Before It's Broken
MAR 07 MOB Mobility (debut)
FEB 29 Waiting for E2.0
FEB-22 Social Change (debut)
FEB-15 SoMoLo
FEB-08 CRM
FEB-01 Chat Chemistry
JAN-04 Story in SM
2011
DEC-21 2012 MKT Futures
DEC-07 5 Stages of SM Maturity
NOV-02 Why SM? 8 Capabilities
OCT-26 Return of NFP Makeover
OCT-19 MKT Higher Ed
OCT-12 CRM Ready to Serve?
OCT-05 New Faces of FaceBook
SEP-28 NFP and Social
SEP-21 MKT Book Publishing
SEP-07 Social Mobility
AUG-31 Viral Mktg w/ Matt Freedman
AUG-24 NFP/FP Business Models
AUG-17 Google Buys Motorola
AUG-10 CRM w/ Marsha Collier
AUG-3 How G+ Stacks-up on UX
JUL-27 NFP Sustainability
JUL-20 MKT 5 Stages of SM Adoption
JUL-13 CRM Legacy Thinking
JUL-06 Google+
JUN-29 Digital Footprint
JUN-22 Social Overload
JUN-15 MKT Building Community
JUN-08 CRM Are your Customers Irked?

Our Topic Series

CHAT TOPIC ARCHIVE

2009
Q1 APR-22 “SM Value Proposition” w/ @sourcepov
Q2 “Collaboration drivers”
Q3 “Twitter: online/real-time chat?”
Q4 “Twitter: SME collaboration?”
Q5 “Stickiness & aggregation factors: NING?”
Q6 “SME credentials & tagging”
Q7 “SEO”
Q8 “Knowledge co-creation”
Q9 “Twitter as Paradigm shift?”
Q11 “Intellectual Property” #IP20)”
Q12 “Online communities”
Q13 “Knowledge Networks”
Q14 “Google's SM play”
Q15 AUG-05 “Can we measure SM ROI?”
Q16 AUG-12 “Corporate Culture”
Q17 AUG-19 “Web 2.0 Principles”
Q17RM AUG-26 “Fundamentals Remix” w/ @ajmunn http://alasdairmunn.com/?p=708
Q18 SEP-09 “Agility in SM” w/ @jkloren http://ow.ly/nDNP
Q19 SEP-16 “What is your SM plan?” w/ @ajmunn
Q20 Sep-23 “Web 3.0” w/ @bpluskowski http://bit.ly/smcQ20
(interim archived, see @sourcepov)
2010
(interim archived, see @sourcepov)
Q61 SEP-01 "Value in 2.0 Relationships" w/ @sourcepov
Q63 SEP-15 "+Conversion w/o Breaking the Bank" w/ guest @amyafrica
Q64 SEP-22 "Twitter Influence" w/ @blogbrevity
Q66 OCT-06 “Behavior by SM Channel” w/ guest @inspiredtrain
Q67 OCT-13 “Brand Building” w/ @sharonmostyn
Q70 NOV-03 “SM & Election 2010” w/ @sourcepov
Q71 NOV-10 “Employee Engagement” w/ @SMSJOE
Q72 NOV-17 “Facebook Email (Titan)” w/ @sharonmostyn
Q78 DEC-15 "Twitter as Paradigm Change" w/ guest @pistachio
Q79 DEC-22 "SM for Artists" w/ @blogbrevity
2011
JAN-05 "Twitter Trends 2010-11" w/ @SMSJOE
JAN-12 "Senge on Learning Orgs" w/ @sourcepov
JAN-26 "2011: Year of Integration" w/ @heidicohen
(interim archived, see @sourcepov)
MAY-31 Grabbing Twitter by the Tail
MAY-25 Critical Thinking in 140c
MAY-18 MKTG Marketing Content
MAY-11 SCRM Making it Work
MAY-04 MindMaps Re-mixed
APR-27 Smchat at 2

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