Marketing Blogs: What Can We Learn From Them?

Posted on November 15, 2011 by

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I’ve written blog posts about marketing before. They include a lot of what I’ve learned over the last few years from reading, talking with others, and whatever experience I’ve had. That said, if someone’s goal was to learn the most about the subject, they’d be much better served reading people like Seth Godin, Tim Ferriss, Brian Clark, etc. (Just a few of my favorites; feel free to add some of your own in the comment section).

So what purpose do smaller, less authoritative marketing blogs serve?

I’d argue that, above all, they facilitate learning. It’s one of the best things about communities like #SMchat that we all have varying degrees of knowledge, and expertise. Together, we can learn from articulating our own thoughts and interacting with our peers.

But that doesn’t mean better content won’t go a longer way. We can’t just spew the first thing that comes from our mouths and expect to contribute anything meaningful. Unless it’s done thoughtfully, we’ll only end up talking in circles.

Scattered among these blogs are authors with more concrete goals than quietly educating themselves. Instead, they create events and programs and ebooks and other commercial products with the hopes of turning a profit. There is of course nothing wrong with that, but it is a very different goal and one we should consider right from the start.

Ultimately, if we look at it like a classroom, and not as a store, then we have a much better chance of finding something valuable when it’s time to actually do it.

Q1. What makes a good marketing blog? Experience? An active audience? Smart design?

Q2. Does writing about marketing accomplish career objectives, like showcasing expertise and networking?

Q3. How much research and time should go into posts? Is it enough to stay or active, or should each post be your best?

Q4. At what point does it become feasible to sell commercial products to a marketing audience?

Q5. What is the best way to learn from marketing blogs? Reading the big boys, participating with peers, or something else?

We will be discussing these questions on Wednesday November 16th at 1pm EST. You can sign in via Tweet Chat or just follow the Hashtag, #SMchat.

UPDATE:

Based on our chat today, a large portion of the community agreed that there is no substitute for high quality content. This process will differ from blog-to-blog, but it ultimately has to be a combination of research, experience, and passion. If you have less of one (experience, for example) increase more of the others to ensure quality contributions. And if you hope to generate revenue through affiliate links, products, services, etc. don’t push to your customers. Listen, and learn.

There were also some recommendations of marketing blogs done right to check out:

See you next week!

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Posted in: Marketing