Social Change: Building A Movement

Posted on March 28, 2012 by


Social Change at #SMCHAT.

No less than four times over the past two weeks, I was asked, “How do you build a movement? How do you make it “stick”? I absolutely LOVE this question because it means whoever is asking wants to see some real, lasting change. What I loved best was that only once was it posed by a non-profit; the others were moonlighting do-gooders.

We know every campaign is slightly different, but there are some basic must-dos that make a good movement stick. So, today it’s time to share yours!

With that in mind, here are some other questions for us to consider:

  • How do you define a “movement”?
  • What are your top 3 essential building blocks for starting a movement?
  • How do you keep the momentum going? In terms of adding people to the party and making sure those there aren’t heading for the door?
  • And, of course, since this is after all #smchat, what role does social media play – is it a necessary piece?

In keeping with our recent shift to broaden our scope to all things social change, we definitely want to hear from both charities and others that don’t necessarily fit the non-profit mold. Should be a lively, relevant exchange for anyone who’s part of the greater social change community and looking to share ideas. Please join in!