What’s not obvious about being obviously mobile

Posted on March 29, 2013 by

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Now that we are all immersed in mobile—oh wait..are we?

A recent Neilsen’s report highlights how global mobile phone ownership ‘has reached critical mass’. While appearing to state the obvious where the logical growth of the mobile experience is concerned, the report highlights equally intriguing results including profiles on smartphone ownership, types of mobile-based activities (texting, shopping), content consumption (video), mobile app usage and more.

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image source: ponderingpanda.com

There will always be loads of new developments coming at us where mobile is concerned. And Where it concerns our professional interests in particular, yes, we will always be drawn to examining the latest and greatest (e.g., the rapid development, penetration and assimilation of tablets into our day-to-day lives) [thanks Joe! @SMSJOE ;].

The developing tech behind what makes the mobile experience more and more sophisticated (thus making our lives seemingly more convenient) will always fascinate us. And we do typically dedicate about an hour to exploring how the tech affects, influences and shapes our behaviours.

But by far, what has recently resonated so well with me is being reminded of the global perspective and how valuable it is to ponder and analyze trends based on this point of view (now I’m clearly stating the obvious).

So in the spirit of leveraging global, diverse profiles on the mobile experience I propose we advance our discussions by examining aspects of mobile that do not quickly appear so evident to us and determine if our collective input may reveal some unexpected perspectives:

Q1 – What are your top 3 mobile activities and how do you think your own mobile behaviours influence the way you develop mobile strategies?

Q2 – How do you think mobile advertising will evolve? Will it evolve much at all? Are you even in the ‘mobile ad zone’?

Q3 – I can only assume (based on what I have gleaned from a tweet by Chris (@sourcePOV) that #smchat prides itself with a fairly global audience/group of participants. Based on your geo and market, what are some of the priorities you and/or your org are looking to surface and finesse with respect to developing mobile experiences for your target audience(s)?

Q4 – And finally, an out-from-left-field (though it may have an impact on you too) burning question: Do you really think Facebook should have its own phone? Why, why not? Will it have any impact on you?

As always, comments welcome and encouraged.

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