How Will Story and Social Media Change the World? [WED 10/30 1pET]

Posted on October 29, 2013 by


“Stories have to be told or they die, and when they die, we can’t remember who we are or why we’re here.” ~ Sue Monk Kidd, The Secret Life of Bees

Have you ever noticed that change starts and travels on the back of story? Whether the change is big or small, plays out on the world’s stage or within the boundaries of a close-knit group, it began with a story that appealed to the human condition. Perhaps that makes sense to you. Nothing captures and conveys the human condition better than story. Historians and psychologists have long said that storytelling defines and binds our humanity.


Despite its ancient roots (the earliest known record of story telling dates back to 2580 B.C.), story has found a new fast-burning fuel. Something in OUR modern time has altered the way we connect through the aid of story.

Enter social media.

Social media has given birth to a new channel for stories to emerge, find their audience and potentially create huge shifts (for individuals, causes or groups).  It goes beyond amplification. With social media has come new ways to communicate one’s story.

But again, this we know. The BIG question within the context of social change is the why and so what?

Story is personal — often private — yet the social media universe (with its borderless edges and anonymity) provides a terrain where stories catch fire.  On one hand, a single message can evaporate among the world’s  2,405,518,376 internet users. Then seconds later, a different message or story gets traction, trigger friction and the fire lights.

Story has always had the power to change people and lives.  What is possible now that our world is connected through social media?

Let’s go big with our #smchat questions on 10/30.   Here are the questions to guide the discussion:

Q1. What is story to you in the context of social media?

Q2. Story is personal, but SM is a landscape where stories catch fire. Why?

Q3. How do you spot a story in the making?

Q4. Once you spot a story… then what?  What do you do with the hunch? How do you… how do we open the door to something potentially remarkable?

Who knows… questions like these may set the ball of change in motion.  JOIN IN: #smchat. Set your timer: Wednesday, October 30. 1 pm ET.

Posted in: Social Change