The proliferation of mobile devices is profoundly affecting consumer’s shopping behavior. Earlier this year, January to be exact, mobile search volume exceeded PC search volume for the first time. Mobile behavior is affecting all phases of the consumer buying journey. Consumers are researching, sharing and shopping on mobile devices in ever increasing numbers.
Initially local retailers feared the advent of mobile would mean the demise of their business. Some studies suggest that mobile can actually enhance the in-store experience.
Traditionally Black Friday has earned the reputation as one of the biggest retail revenue days of the year. Now there is an additional digital event, Cyber Monday. Now we are inundated with offers touting significant discounts and free shipping.
So it seems like an ideal time to talk about mobility and holiday season shopping.
Please join the conversation on Wednesday 12/3/14 at 1PM EST using the #SMchat hashtag.
Here are the questions:
Q1 – Where is mobile having the greatest impact this holiday season?
Q2 – How does a brand stand out given the volume of offers?
Q3 – What about the role of video?
Q4 – What are some examples of brands using mobile effectively?
Q5 – Where are gaps? How can brands improve?
Q6 – Are there alternatives to price discounts?
Here are a few reference resources:
Online Video Insider – This is Black Friday on Mobile