You are what you mobile

Posted on January 6, 2015 by

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Another year, another marketing angle.

But is that really all there is? Will we forever remain unquestioning of a cyclical pace of style-setting, trend-sniffing, hype-whipping, and tireless reinvention to captivate attention?

As we forge ahead, I would like to propose a “steady as she goes” pace instead of a helmetless “full speed ahead” (blindly charging, Superman cape et al) approach.

This said, for this session I invite you to look inward. Indeed. Give yourself a moment to exhale and examine your own mobile preferences and habits.

Often, we stumble upon some of the most revealing things that shed a unique light on what and how we perceive what’s outside of us by first looking at what’s within:

Q1 What are the top 3 mobile apps you use most? Think for both work and play. Why these 3?

Q2 Based on your own mobile habits, what is the first thing that comes to mind when you reach for your smartphone? Surfing? Searching? Interacting? What determines your priority action?

Q3 Facebook, Twitter and Instagram are apparently a social media triple threat. If you were to hazard a guess on the next ground-breaking mobile app to supersede these three, what would it look like?

Q4 What specific feature or functionality would you like to see for the next-generation mobile app and why?

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CHAT TRANSCRIPT – Jan 7, 2015

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