It’s hard to believe the first quarter of 2015 is history. Industry stats consistently point out the experience gap that exists between consumers and brands. For some time consumers have been outpacing brands on just about every front. We hear stories of consumers knowing more about a product or service than the front line staff they are dealing with.
Industry surveys indicate CMO’s are committed to closing this gap.
Today I would like to talk about this topic as we look back on the first quarter.
Please join me and my co-host Autom Tagsa Wednesday, April 1, 2015 at 1:00 PM EDT to discuss the topic.
Here are the questions,:
Q1 Can you think of any brands that are closing the mobile experience gap?
Q2 What small steps could brands take to bridge the gap?
Q3 What about aligning with front line employees? Any examples of progress?
Q4 Are apps being used effectively? Can you provide examples?
Q5 What are the top 3 things brings must do to make more progress?