Mobile’s handiwork on travel

Posted on November 2, 2015 by

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Mobile tech is quickly transforming the travel industry. And while this may not be all that surpising, a recent Reuters article notes that about $96 billion (approx 12.5%) of global online travel sales were made via mobile devices last year according to a report by Euromonitor International

With this much mobile-based activity and consumer data, and with the holidays rearing its ugly—I mean, just coming around the corner, the travel industry is set to leverage any accessible information to push more personalized experiences to incite consumers to search, explore and buy while on the go!

Travel itself is a mobile endeavour (d’uh).

So, to me, seeing mobile technologies influence and shape the travel industry is almost more like a logical expectation than a completely surprising development.

But there is much that can be gleaned and fleshed out from this phenomenon. So let’s put our jet setting thinking caps on for November’s mobility segment of #smchat:

Q1 What types of travel related mobile-based offerings do you expect to see as the end of 2015 draws near?

Q2 Name some best practice usage for beacon technology (travel-related or otherwise).

Q3 What are the potential challenges to pushing personalized travel-related offerings to consumers?

Q4 While your brand is not related to travel, what can it learn from the industry’s successes in leveraging mobile?

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image source: travelpulse.com

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