When Facebook first announced that users had to add the Messenger app in order for them to message each other, many users didn’t like that idea. But as the Facebook partnered with companies such as Giphy and Uber it slowly became clear where messenging apps were heading: a one stop shop similar to China’s WeChat. Users will no longer be sending just photos, text and stories they find on Facebook.
It has upgraded to the kind of app where you can send GIFs, make payments, pop up Uber with your friends and even connect your calendar. With Messenger you are allowed to play games with each other as well, taking away the idea of needing to download a game app to interact with each other. Users can also able to connect to apps such as DropBox, Bitmoji, Tumblr, Spotify and others.
In a recent Tech crunch article, a report done by Gartner shows that the increasing use of messaging paltforms is cannibalizing other apps.
“By the rise of dominant messaging platforms designed to consume more and more of mobile users’ time and attention. If figures messaging apps will become more popilar than social media apps within the next two years.”
According to the article consumers are less interested in using apps and downloading new ones they’ve never used. There are so many available apps to choose from, also apps that do the same thing in different ways. Even if someone has about 80 apps on their phone, that person is more than likely only using 10-20 of those apps frequently.
With the introduction and early success of Alexa and Google Home, users may eventually move to virtual assistants. Similar to an iPhone user asking Siri for a quick question than spending time opening an app and waiting for it to load to find an answer.
The idea that social media is losing out to messaging apps makes sense when people have decided to migrate personal sharing to texts and Messenger. Especially if someone has a different point of view and decides to react to a public shared post.
The real question is “are people going to use this one app approach for the long term?”. A lot of users information is already stacked to their Gmail and/or Facebook, so to move all of their use to Messenger instead using Venmo or separate apps will be an interesting but simpler task.
Q1. What percentage of the apps on your phone do you use regularly?
Q2. How many messaging apps do you use?
Q3. Do you spend more time interacting with people on Facebook or Messenger?
Q4. Have you ever used a virtual assistant? what are you thoughts of them?
Q5. When looking for information such as weather, nearby places do you use one or multiple apps?