Content & Marketing: Two Peas In A Pod

Posted on July 26, 2017 by


Content & Marketing: 2 peas in a pod

Content & Marketing go together like 2 peas in a pod!

Hi everyone! Sharon here (@sharonmostyn) – I know you’re accustomed to seeing Chris (@sourcePOV) for the 4th Wednesday #smchat #contentseries, but I’ll be moderating the July 26, 2017 Twitter chat in his absence. Since my focus is generally on Marketing, I’m combining a bit of both worlds during this chat.


I recently Tweeted a link to Social Media Today’s Social Zoom Factor podcast which got me thinking about how content marketing starts with content, or how we communicate. Here are several questions that come to mind on the topic of content marketing:

  1. What’s the difference between Communication and Content Marketing?
  2. How does the target marketing audience impact the type of content produced?
  3. What needs to be done in order for content marketing to drive revenue?
  4. Should all content contain a call-to-action? Why or why not?
  5. Which content amplification strategies are needed in order to get the most out of content marketing?
  6. Do you create content differently depending on whether it’s being used for paid, earned or owned media?

Please join us for the #smchat #contentseries, this and every 4th WEDS at 1pm ET. Our conversation is always lively, with a chance to learn what’s happening in the content space, across the social web. And don’t miss Marketing topics every 2nd WEDS, too!

Posted in: Content