Social Media In The News

Posted on August 8, 2017 by

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In The News

In The News – “Whatcha reading?”

“Whatcha reading?” It’s a question posed by many authors on social media, but it’s also a great way to gather customer insights. By getting that single question answered, you can determine what’s important to your target audience, if you pay attention to what they are reading (and writing about). For example, the daily calendar from TrackMaven shows August 9th as:
International Day of the World’s Indigenous People
National Rice Pudding Day
National Veep Day
National Book Lovers Day #NationalBookLoversDay

It’s kind of sad because even though August is National Peach Month, and National Farmers’ Market Week (August 6-12 – First Full Week), we missed “National Sneak Some Zucchini Onto Your Neighbor’s Porch Day” (August 8 in case you want to add it to your calendar for next year).

Depending on your target audience, these “holidays” may not mean anything to you, or you may be creative enough to spin them to your own uses and turn “National Book Lovers Day” into an event – retailers could run a special discount for those who bring a book to donate to charity, or restaurants could give away rice pudding (because yuck, who’s going to pay for that?), or online merchants could use promo codes like “VEEP” for discounts or special access to info.

Speaking of access to info, here are some topics “in the news” that we’ll be discussing on #SMChat:

  1. How can you use daily/weekly/monthly “holidays” or trending topics in your marketing?
  2. A Union Metrics whitepaper says you can manage social media in 10 minutes a day, but Buffer “day in the life of a social media manager” article shows that it takes all day (and then some) – how long does it really take?
  3. The 2017 State of Performance Marketing report by AdRoll shows Paid & Organic Social Media as most success for attracting new customers – how do you determine social media campaign success?
  4. Google’s new ad blocker just popped up on Chrome for Android – how will this impact your marketing?
  5. Instagram, often criticized for not allowing clickable links in its posts, recently announced a new way to disclose sponsored posts. Do you think it’s an appropriate FTC disclosure method, or do consumers expect to see #spon or #ad on paid posts?

Please join us Wednesday, August 9, 2017 at 1PM ET – we look forward to your insights! Have more questions you want answered, insights that will take more than 140 characters, or won’t be able to make the chat but want your voice heard? Please leave a comment below!

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Posted in: Content, Marketing, Social media, Trends