Rethinking SEO part of the #smchat #contentseries

Posted on October 23, 2017 by

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Natasa Djukanovic, CMO of domain .me

Discussing SEO as Strategy w/ Natasa Djukanovic, CMO of Domain .ME

Search Engine Optimization, or SEO, is central to web-based content strategy. Everyone wants their content to be prominent in search results.

But few can claim expertise in the area, and fewer still could articulate steps to get the desired results. Because it can be technical, many talk past SEO, making a few logical choices for tags and hoping for the best.

It doesn’t help that Google is prone to periodically changing the rules – as it further optimizes its algorithms – which can make SEO a moving target.

On WEDS, 10/25 at 1pm EDT, we’re pleased to welcome Natasa Djukanovic to our #smchat #contentseries. Based in Montenegro, she is CMO for Domain.ME, a company that manages all “.ME” domains. The site about.me is perhaps one of the best known. The strategic marketing implications of having a popular Google-approved domain like “.ME” are significant. Natasa brings focus to the factors that drive success with SEO, as a function of both content and marketing strategy. Because these topics are so inter-related, navigating them can be difficult.

We’ll use this outline for our chat “Rethinking SEO” to explore what we need to know in this important area:

  • Q1. Marketing, content and SEO strategy are intertwined. What is the starting point? 
  • Q2. Many people outsource SEO; is this wise?
  • Q3. Without technical expertise, can we influence our SEO results?
  • Q4. What practical step-by-step SEO guidance is available?
  • Q5. Have the fundamentals of SEO changed, and if so, how?
  • Q6. What’s next for SEO? Is it business as usual, or is Google signaling changes?

We’re excited to have Natasa join us. It should be a great conversation, packed with useful insights. See you online this Wednesday.

Stay tuned, and stay social.

Chris aka @sourcepov Charlotte NC

ABOUT #SMCHAT. In our 9th year, #smchat discusses the possibilities of social media, meeting most Wednesday’s at 1pm ET. We recommend a tweet streaming app like Tweetdeck. Simply add #smchat to your tweets, and join us at the appointed hour. 

ABOUT NATASA. An economist by education, Natasa Djukanovic is the chief marketing officer of Domain.ME, the international tech company that operates the internet domain “.ME.” She’s spent her entire career at the intersection of airline, banking, social media, leadership and technology, and is constantly trying to figure out the secret to being in three different places at the same time.

 

 

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