Brands – Dating and Relationships

Posted on March 13, 2018 by


Brand Relationships

This month on SMChat, we’re fortunate to have long-time chat participant Gigi Peterkin as our special guest. Gigi is a Brand Matchmaker™ with more than 20 years of Brand Marketing experience. Connecting your Brand to the people who will fall in love with what you do, and WHY you do it, is what Brand Matchmaking™ is all about. It’s time to get more people swiping right for your Brand, and time for Brands to start dating their consumers.

So what topic do you think we’ll be discussing with the Brand Matchmaker? Brand “dating” and relationships, of course! Here are the questions for the SMChat on March 14, 2018:

  1. “Brand Love” is a science. Consumers become die-hard advocates for Brands they love. How can Brands shift their mindset from Marketing TO consumers to Dating them to build a “Brand Love” relationship?
  2. 66% of US millennials are more likely to buy Brands with shared beliefs, just as we’re more likely to continue dating someone who shares our values. What does a Brand dating profile need to contain to comm shared beliefs with buyers?
  3. Brands can have bad dates with consumers. It happens. From the “Lady Doritos” ad to the Adidas “Congratulations, you survived the Boston Marathon” campaign, and many more. What’s the Brand equivalent of apologizing & begging for a second date?
  4. Speaking of bad marketing campaigns, there are also great ones. Always #LikeAGirl and Toms #WithoutShoes come to mind. Is great marketing enough to get a first date? Where do marketers go from there?
  5. How can we convince the C-Suite they need to stop marketing to consumers and begin relationships with them?
  6. Dating is hard, and requires vulnerability to build connections. How can Marketing become vulnerable enough for Brands to “date” their consumers?
  7. Can Brands use the pivot from Marketing to “Dating” as a way to rebuild trust in an environment where US public trust in Brands fell 9% in 2017?

Please join us Wednesday, March 14, 2018, at 1PM ET – we look forward to your insights! Have more questions you want to have answered, insights that will take more than 140 (or 280) characters, or won’t be able to make the chat but want your voice heard? Please leave a comment below!

Posted in: Marketing