Browsing Archives of Author »Alasdair Munn«

Exploring Branded Content

September 28, 2015

1

Not surprisingly, branded content has become a popular term that seems self-explanatory but often remains vague as to what it entails. This article on Contagous.com ‘WTF is Branded Content? It’s Complicated’ points out: “one of the problems with trying to define branded content is that there’s unlikely to ever be any consensus because everyone has […]

Social Media – It is not about the platforms, it is about enabling digital living.

July 15, 2014

5

What I like about #SMChat is the fact we go beyond network tips and tricks and look at deeper issues. This is important as we are increasingly discovering that it is not all about the networks. It is about being enabled and the data and insights we gain from how people are living digital lives. […]

Effecting Real Change

April 24, 2012

8

The beauty of this chat is that there is a base starting point where we recognize social media is far more than Twitter and Facebook. We do not only talk ‘tips and tricks’ we also talk purpose and intention followed up by best practice and use case. This series on social change is gold because […]

What Can Brands Learn from Taking a Sustainability Approach to their Social Media?

July 26, 2011

0

I have always expected people who truly understand social media to also get sustainability. The two, in my mind, are based upon the same principles: being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of opening a Twitter account. © […]