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Marketing Blogs: What Can We Learn From Them?

November 15, 2011

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I’ve written blog posts about marketing before. They include a lot of what I’ve learned over the last few years from reading, talking with others, and whatever experience I’ve had. That said, if someone’s goal was to learn the most about the subject, they’d be much better served reading people like Seth Godin, Tim Ferriss, […]

Saving the World: One Twitter Follower at a Time

September 28, 2011

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Not For Profits (NFPs) very rarely have large budgets. They are more likely to be composed of people who want to do something good for others, their community, or the world. Because of this, resources can often be limited or hard to come by. This creates challenges that demand creative solutions and, thankfully, we live […]

Going (and staying) Viral

August 30, 2011

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Perusing Twitter last month, I visited the page of one of my favorite musicians, St. Vincent (@st_vincent), and was delighted to find that a song from her new album had been “unlocked.” As fans tweeted #strangemercy (the name of the upcoming album), a short teaser videos and the new song slowly became available on the […]

Non-Profits in the Business World

August 24, 2011

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Non-Profits and Non-Governmental Organizations (NGOs) do amazing work. Nobody’s arguing that. They attempt to alleviate the world’s problems around disease, hunger, war, disaster relief, homelessness…and the list goes on. There is an unmistakeable merit to these kinds of contributions that becomes almost magnetic. Recently, I’ve been meeting recent college grads, and well established PR guys, […]

Managing a Digital Footprint

June 28, 2011

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A “digital footprint” is what your presence on the Internet communicates to those who find it. Google is the usual starting point, but more and more people are using monitoring services or going straight to the big social platforms, like Facebook, LinkedIn, Twitter, your blog, etc. All of this is becoming a necessity because of […]