Browsing Archives of Author »Autom Tagsa«

Mobile’s reach and engagement dichotomy

October 5, 2015

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Marketingland surfaces some telling signs that users tend to prefer mobile browsers over mobile apps, with mobile browser audiences being twice larger than app audiences and apparently growing faster. comScore also just released a report citing “consumers spend the majority of their mobile time with a very few heavily used apps.” Also, Marketingland appears to have been […]

The sustainable mobile community

September 1, 2015

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A recent post on some insightful tips on how to make your content mobile friendly got me thinking beyond what instantly catches a mobile audience’s attention to what in fact *captivates* them over the long-term. In particular, the approach of employing responsive storytelling resonated with me. How intricate and mindful are we at engaging with our audience on mobile? […]

Mobile engagement and the ‘craft of hacking attention’

July 1, 2015

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A recent Forbes post on why innovation took centre stage at Cannes 2015, touched on some provoking points as to why the mobile age is not only an unpredictable moving target but also one that moves at lightning speed. Referencing Bill Wasik’s work, the writer surfaces the approach of creating “a new genre of content and means to […]

Mobile retail 2.0—is it finally here?

May 4, 2015

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The advent of the Apple smart watch is significant. But despite the predictable Apple hype cycle; to honest, I had my own initial doubts about a smart watch: apart from health tracking, time-telling, let alone that not everyone wears (or prefers to wear) a watch, how much of a game changer will this be to our mobile modes […]

Humanizing brands for mobile

March 2, 2015

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A recent Forbes article cites a dominant marketing trend in mobile that will see “brands scrambling to humanize”. Now, I have to ask: is that a fair statement? Are marketers today really so dense that they haven’t once accounted for the fundamentally human aspect of social media and how it makes or breaks their strategies? […]

You are what you mobile

January 6, 2015

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Another year, another marketing angle. But is that really all there is? Will we forever remain unquestioning of a cyclical pace of style-setting, trend-sniffing, hype-whipping, and tireless reinvention to captivate attention? As we forge ahead, I would like to propose a “steady as she goes” pace instead of a helmetless “full speed ahead” (blindly charging, Superman cape et […]

Wherefore art thou anonymous?

October 31, 2014

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TODAY’S Chat Transcript The concept of online virtual identities is as integral to the Internet as the very protocol (Hypertext Transfer Protocol) that underpins its communications infrastructure. And even if you’ve been living under a rock the past 20 years and wake up to this current brave new mobile world, I’m pretty sure you won’t even bat an eye once you start getting […]