Browsing Archives of Author »Brandon Harig«

Authentic Messaging in Social Media Marketing

May 14, 2013

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While it’s been an uphill battle to get brands to adopt social media, marketing departments were early adopters and believers in the platform. As people begin to grow more comfortable, however, with using social media in their everyday lives, they have also gotten more wary of brand efforts on “personal” platforms like Facebook, Twitter, etc. […]