Browsing Archives of Author »Joseph Ruiz«

Engage – Will a Customer-centric Omni Channel Strategy Work?

August 4, 2015

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I came across this Marketing Sherpa case study. According to the information a San Diego radio station was recognized a 56% increase in customer engagement with their app through a multi-channel strategy. Pretty impressive improvement. If you read the case you’ll notice they understand the nature of their two target audience. One they entertain, the […]

Are we closing the mobile experience gap?

April 1, 2015

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It’s hard to believe the first quarter of 2015 is history. Industry stats consistently point out the experience gap that exists between consumers and brands. For some time consumers have been outpacing brands on just about every front. We hear stories of consumers knowing more about a product or service than the front line staff […]

What’s the Role of Mobility in Traditional Marketing?

February 3, 2015

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At first glance this might appear to be a trick question. You might even consider this an oxymoron. Since we still use coupons, check email and go into retail locations I think it’s safe to say there is at the very list some compatibility between mobile and traditional marketing functions. One might even argue that […]

Is Mobile helping or hurting the Black Friday/Cyber Monday Shopping?

December 2, 2014

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The proliferation of mobile devices is profoundly affecting consumer’s shopping behavior. Earlier this year, January to be exact, mobile search volume exceeded PC search volume for the first time. Mobile behavior is affecting all phases of the consumer buying journey. Consumers are researching, sharing and shopping on mobile devices in ever increasing numbers. Initially local […]

Role of Mobility in Empowering Associates

September 2, 2014

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One doesn’t have to look very far to find research confirming the notion that a poor customer experience can be expensive. Unfortunately the same research indicates a poor experience is all too common; and, this is a global phenomenon. Check out this infographic listing the top ten countries in the world ranked by customer service, […]

Mobility, Context and The New Marketing Landscape

July 1, 2014

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Recently I found out that Starbucks is working with Duracell to provide wireless charging stations for mobile phones in their stores. Customers are exposed to new apps and options continually. How does a marketer keep their customers engaged and loyal when there are new shiny objects routinely appearing? First you have to offer a sound product […]

Time to Embrace a Mobile First Mindset?

June 3, 2014

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Based on some recent research data it appears as though mobile is moving up the purchase funnel. In increasing numbers, mobile users are starting the research process on their devices. Mobile users have been known for their bias for action. As a result, mobile has typically been positioned at the bottom of the traditional purchase […]