Browsing Archives of Author »Sharon Mostyn«

PR: It’s Like a Day at the Beach!

July 9, 2018

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This month we’re having a combo chat with #SMChat and #SoloPR. We would love your feedback and insights as well. Please join us and be sure to tag your Tweets with both hashtags! #SoloPR Twitter chat host Karen Swim and I discussed how happy we were that summer is finally here! As we talked about […]

Summertime Marketing

June 12, 2018

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Marketing topics for summer 2018 including GDPR, Facebook's "Leave Feedback" tool, Twitter video ads, podcast revenue increases, SEO and AI, and Google's revelation that reaching the right customers is key to marketing goals.

Brands – Dating and Relationships

March 13, 2018

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This month on SMChat, we’re fortunate to have long-time chat participant Gigi Peterkin as our special guest. Gigi is a Brand Matchmaker™ with more than 20 years of Brand Marketing experience. Connecting your Brand to the people who will fall in love with what you do, and WHY you do it, is what Brand Matchmaking™ […]

Social Media Changes

October 9, 2017

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Special thanks to Chris Jones for moderating last month’s Marketing #SMChat! I’m so jealous that they talked about book marketing while I was away! This week, our Marketing topic is Social Media Changes: Twitter updates the maximum character count. During the 9/27/17 chat, Creativation Marketing suggested Twitter’s new 280 character limit would be a great […]

Social Media In The News

August 8, 2017

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“Whatcha reading?” It’s a question posed by many authors on social media, but it’s also a great way to gather customer insights. By getting that single question answered, you can determine what’s important to your target audience, if you pay attention to what they are reading (and writing about). For example, the daily calendar from […]

Content & Marketing: Two Peas In A Pod

July 26, 2017

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Hi everyone! Sharon here (@sharonmostyn) – I know you’re accustomed to seeing Chris (@sourcePOV) for the 4th Wednesday #smchat #contentseries, but I’ll be moderating the July 26, 2017 Twitter chat in his absence. Since my focus is generally on Marketing, I’m combining a bit of both worlds during this chat.   I recently Tweeted a […]

How do you keep up when you’re supposed to be taking time off?

July 10, 2017

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Sorry this week’s framing post is late! My favorite (and only) husband and I just got back from a week away and I’m still catching up. I’m fortunate that I’ve got two partners at Creativation Marketing and we cover for one another when we’re on vacation. There’s still that rush before time off to make […]

Integrated Marketing Today and Tomorrow

June 13, 2017

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#SMChat will be joined by special guest Thorin McGee, Editor-in-Chief/Content Director for Target Marketing magazine. Thorin will be joining the Twitter chat using the Target Marketing handle. I met Thorin at a recent Marketing Sherpa conference, so what’s more appropriate than to start by mentioning Target Marketing’s Integrated Marketing Virtual Conference? It’s free, so please join […]

Social Media For Events

May 9, 2017

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Last week I missed #SMChat because my company, Creativation Marketing, was presenting a Google Partner event in celebration of National Small Business Week. The topic was “Make Your Website Work For You.” Want more details? Leave a comment below or send me a Tweet to @sharonmostyn Speaking of events, @johnwlewis reported a recent trend relates […]

Marketing Spring Cleaning 2017

March 7, 2017

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It’s not fun, but sometimes it has to be done – spring cleaning! Optimizing your marketing campaigns can be done daily, weekly, monthly, seasonally, or even annually. What do you do to optimize your marketing campaigns? Do you schedule seasonal changes to your ads, social media backgrounds, etc? Why or why not? Do some marketing […]