Browsing Archives of Author »Sharon Mostyn«

Marketing Spring Cleaning 2017

March 7, 2017

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It’s not fun, but sometimes it has to be done – spring cleaning! Optimizing your marketing campaigns can be done daily, weekly, monthly, seasonally, or even annually. What do you do to optimize your marketing campaigns? Do you schedule seasonal changes to your ads, social media backgrounds, etc? Why or why not? Do some marketing […]

Where Were The Puppies? “Big Game” Marketing Trends 2017

February 7, 2017

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The “Big Game 2017” – what did you think? There was political commentary (after this election season that’s to be expected I guess), a half-time show that had some people saying it was the best ever, lots of expensive commercials, and oh yeah, Brady and Belichick and the boys won another football trophy. But who […]

Talk WITH Us, Not AT Us: #SMChat/#SoloPR Combo

January 6, 2017

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We’re starting off 2017 by doing a combo chat with #SMChat and #SoloPR. We would love your feedback and insights as well. Please join us and be sure to tag your Tweets with both hashtags! During a recent #SoloPR Twitter chat, host Karen Swim asked, “What areas/skills do you want to learn/improve in 2017?” Proactive […]

2016 Marketing Trends and 2017 Predictions

December 12, 2016

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It’s December, so time for a recap of the marketing trends from 2016 and time to make some predictions for what will work in 2017. I was reading the most popular marketing categories for 2016 in Target Marketing magazine and their top 10 included: 10. Content Marketing 9. Search 8. B-to-B 7. Online Marketing 6. […]

Let’s Talk Marketing Budgets – 2017 Edition

November 9, 2016

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This is going to be a tough chat, because everyone is either wiped out from staying up late to watch the presidential election results or too busy talking about the winners and losers to pay attention to chats. We talked about politics last month, so let’s talk about something else. No matter which candidate wins, […]

Politics and Social Media

October 10, 2016

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Politics. It’s filling up the social media channels. From Tweets about the political debates to YouTube videos of speeches, the numerous studies showing the overwhelming connection between social media use and civic engagement have every candidate posting online. Even local politicians like Baltimore’s former Mayor Sheila Dixon are using social media to encourage voters to […]

All About Influence – A SoloPR Combo Chat

September 10, 2016

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During last month’s SMChat, we talked about Social Media Influencers and Influencer Marketing, and this month, we’re broadening the topic for more perspective. Let’s discuss the topic of influence and how it impacts your clients and their target audience. We’ll be getting insights from Karen Swim and Solo PR Pro by doing a combo chat […]