Browsing All Posts filed under »Attention«

Mobile engagement and the ‘craft of hacking attention’

July 1, 2015 by

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A recent Forbes post on why innovation took centre stage at Cannes 2015, touched on some provoking points as to why the mobile age is not only an unpredictable moving target but also one that moves at lightning speed. Referencing Bill Wasik’s work, the writer surfaces the approach of creating “a new genre of content and means to […]