If someone were listing costly items for businesses, band-aids would probably not appear on the list. However, after reading a recent article by Sarah Dean, “Are you Band-Aiding your Design or Customer Experience (CX)?” I believe that band-aids may be the most costly item for any business. She astutely identifies the ramifications of “band-aiding” customer […]
Did I really just type 2017? It seems like time is really flying…I guess I’m having fun. We are nearly 3 weeks into the new year and every one is moving full steam ahead into achieving Q1 results, but as they are moving ahead, are they looking ahead? It is important to be aware of […]
Customer service is critical to organizational success. As the business environment continues to evolve rapidly, you have to be prepared to meet the needs/wants of your customer. If you aren’t thinking ahead, you are guaranteed to fall behind. One tool that can help provide insight into your business and where you can go is a […]
Can’t we all us a little help from our friends? In business and in life, the answer should always be, “Yes!” Regardless of your career path, you will need to provide customer service to someone at some point – maybe it will be an internal customer or maybe it will be an external customer. Do […]
There was recently a great article on Mashable, “Customer service best practices: Making social media a two-way conversation.” We will consider this article when we are having the January 20th SMChat that focuses on customer service. The author of the article, Stephanie Walden, lists seven best practices for engaging on Social Media with Customers: Your customers […]
Not surprisingly, branded content has become a popular term that seems self-explanatory but often remains vague as to what it entails. This article on Contagous.com ‘WTF is Branded Content? It’s Complicated’ points out: “one of the problems with trying to define branded content is that there’s unlikely to ever be any consensus because everyone has […]
A recent post on some insightful tips on how to make your content mobile friendly got me thinking beyond what instantly catches a mobile audience’s attention to what in fact *captivates* them over the long-term. In particular, the approach of employing responsive storytelling resonated with me. How intricate and mindful are we at engaging with our audience on mobile? […]
Join us each WEDS 1pm ET
wk1 TRENDS @autom8
wk2 MKTG @sharonmostyn
wk3 CUSTSRV @ambercleveland
wk4 CONTENT @sourcepov
JAN-29 "Strategy Before Content w/ Social Media" @merlinuward
JAN-22 SOCIALCHG "Messaging"
OCT-30 "How Will Story and SM Change the World?" @MarketingVeep
JUL-31 "Wearable TECH" @autom8
JUL-24 "What is SOCIALCHG?"
JUN-12 CSRV MKTG Welcome #USGUYSCHAT
MAY-22 TECH Big Data @autom8
MAR-13 tweet tracking via @HashTracking begins
APR-24 "GALA Reunion Chat"
JAN-30 TECH "Sands of Context"
JAN-23 SCHG "What is Possible?"
JAN-09 "SM and the Arts"
AUG-22 "Collab in the Social Enterprise"
JUN-20 MKTG "Measurement Vendors"
MAY-30 "Bus Model Innov" w/ @skap5
APR 11 CSRV "Evolution"
MAR 28 SCHG "Building a Movement"
MAR 21 MKTG "Blogs"
MAR 14 CSRV "Fix It Before It's Broken"
MAR 07 MOB Mobility (debut)
FEB 29 BIZ "Waiting for E2.0"
FEB-22 SCHG Re-Launch
FEB-15 MKTG "SoMoLo"
FEB-01 "Chat Chemistry"
JAN-04 "Story in SM"
DEC-21 MKTG "2012 Futures"
DEC-07 TECH "5 Stages of SM Maturity"
NOV-02 TECH "Why SM? 8 Capabilities"
OCT-26 SCHG "Return of NFP Makeover"
OCT-19 MKTG "Higher Ed"
OCT-12 CSRV "Ready to Serve?"
OCT-05 "New Faces of FaceBook"
SEP-28 SCHG "NFP and Social"
SEP-21 MKTG "Book Publishing"
SEP-07 TECH "Social Mobility"
AUG-31 MKTG Viral Mktg w/ MattFreedman
AUG-24 SCHG "NFP Business Models"
AUG-17 MKTG "Google Buys Motorola"
AUG-10 CSRV w/ Marsha Collier
AUG-03 TECH "How G+ UX"
JUL-27 SCHG "Sustainabilit"y
JUL-20 MKTG "5 Stages of SM Adoption"
JUL-13 CSRV "Legacy Thinking"
JUL-06 TECH "Google+"
JUN-29 Digital Footprint
JUN-22 Social Overload
JUN-15 MKTG "Building Community"
JUN-08 CSRV "Are your Customers Irked??
APR-30 New SMCHAT framing site launches on WordPress
Q1 APR-22 "Social Media's Value Proposition" #SMCHAT PREMIERES
Q2 “Collaboration drivers”
Q3 “Twitter: online/real-time chat?”
Q4 “Twitter: SME collaboration?”
Q5 “Stickiness & aggregation factors: NING?”
Q6 “SME credentials & tagging”
Q8 “Knowledge co-creation”
Q9 “Twitter as Paradigm shift?”
Q11 “Intellectual Property” #IP20
Q12 “Online communities”
Q13 “Knowledge Networks”
Q14 “Google's SM play”
Q15 AUG-05 “Can we measure SM ROI?”
Q16 AUG-12 “Corporate Culture”
Q17 AUG-19 “Web 2.0 Principles”
Q17RM AUG-26 “Fundamentals Remix” w/ @ajmunn http://alasdairmunn.com/?p=708
Q18 SEP-09 “Agility in SM” w/ @jkloren http://ow.ly/nDNP
Q19 SEP-16 “What is your SM plan?” w/ @ajmunn
Q20 Sep-23 “Web 3.0” w/ @bpluskowski http://bit.ly/smcQ20
Q61 SEP-01 "Value in 2.0 Relationships" w/ @sourcepov
Q63 SEP-15 "+Conversion w/o Breaking the Bank" w/ guest @amyafrica
Q64 SEP-22 "Twitter Influence" w/ @blogbrevity
Q66 OCT-06 “Behavior by SM Channel” w/ guest @inspiredtrain
Q67 OCT-13 “Brand Building” w/ @sharonmostyn
Q70 NOV-03 “SM and Election 2010”
Q71 NOV-10 “Employee Engagement” w/ @SMSJOE
Q72 NOV-17 “Facebook Email (Titan)” w/ @sharonmostyn
Q78 DEC-15 "Twitter as Paradigm Change" w/ guest @pistachio
Q79 DEC-22 "SM for Artists" w/ @blogbrevity
JAN-05 Twitter Trends 2010-11 w/ @SMSJOE
JAN-12 Senge on Learning Orgs w/ @sourcepov
JAN-26 2011: Year of Integration w/ @heidicohen
MAY-31 Grabbing Twitter by the Tail
MAY-25 Critical Thinking in 140c
MAY-18 MKTG Marketing Content
MAY-11 CSRV Making it Work
MAY-04 MindMaps Re-mixed
APR-27 Smchat at 2