Browsing All Posts filed under »Engagement«

SPECIAL: How is Social Media best used in the Defence and Military?

October 2, 2018 by

3

As a special one-off and part of our ongoing #Trends series, #SMChat in on October 10th at 1pm ET / 6pm UK will look at the topic of Social Media in the Defence and Military

Politics in 140c: The Shifting Tide of Social Influence

April 26, 2016 by

1

Birds of a feather flock together, it’s true. Unless they decide their flock is taking them in the wrong direction. How’s a bird in this day and age to decide? Our 3-part monthly #socialchange series on Politics enters the Twitter stream just at the U.S. presidential race is heating up. The debates have been going […]

Customer Service Best Practices for Social Media

January 20, 2016 by

1

There was recently a great article on Mashable, “Customer service best practices: Making social media a two-way conversation.” We will consider this article when we are having the January 20th SMChat that focuses on customer service. The author of the article, Stephanie Walden, lists seven best practices for engaging on Social Media with Customers: Your customers […]

Mobile engagement and the ‘craft of hacking attention’

July 1, 2015 by

0

A recent Forbes post on why innovation took centre stage at Cannes 2015, touched on some provoking points as to why the mobile age is not only an unpredictable moving target but also one that moves at lightning speed. Referencing Bill Wasik’s work, the writer surfaces the approach of creating “a new genre of content and means to […]