Browsing All Posts filed under »Marketing«

PR: It’s Like a Day at the Beach!

July 9, 2018 by

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This month we’re having a combo chat with #SMChat and #SoloPR. We would love your feedback and insights as well. Please join us and be sure to tag your Tweets with both hashtags! #SoloPR Twitter chat host Karen Swim and I discussed how happy we were that summer is finally here! As we talked about […]

Summertime Marketing

June 12, 2018 by

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Marketing topics for summer 2018 including GDPR, Facebook's "Leave Feedback" tool, Twitter video ads, podcast revenue increases, SEO and AI, and Google's revelation that reaching the right customers is key to marketing goals.

Brands – Dating and Relationships

March 13, 2018 by

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This month on SMChat, we’re fortunate to have long-time chat participant Gigi Peterkin as our special guest. Gigi is a Brand Matchmaker™ with more than 20 years of Brand Marketing experience. Connecting your Brand to the people who will fall in love with what you do, and WHY you do it, is what Brand Matchmaking™ […]

Rethinking SEO part of the #smchat #contentseries

October 23, 2017 by

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Join the #smchat #contentseries w/ domain.me CMO Natasa Djukanovic WEDS 10/25/17 1pmEDT

Social Media Changes

October 9, 2017 by

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Special thanks to Chris Jones for moderating last month’s Marketing #SMChat! I’m so jealous that they talked about book marketing while I was away! This week, our Marketing topic is Social Media Changes: Twitter updates the maximum character count. During the 9/27/17 chat, Creativation Marketing suggested Twitter’s new 280 character limit would be a great […]

Book Marketing, unpacked

September 12, 2017 by

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Have you thought about what it takes to market a book? It’s actually a sweet spot for social media. The potential for word of mouth (WOM) is considerable. In this week’s #marketing #smchat, let’s examine the important things to think about when there’s a book in your future. I’ll be standing in for our regular […]

Social Media In The News

August 8, 2017 by

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“Whatcha reading?” It’s a question posed by many authors on social media, but it’s also a great way to gather customer insights. By getting that single question answered, you can determine what’s important to your target audience, if you pay attention to what they are reading (and writing about). For example, the daily calendar from […]