Browsing All Posts filed under »Marketing«

Brands – Dating and Relationships

March 13, 2018 by


This month on SMChat, we’re fortunate to have long-time chat participant Gigi Peterkin as our special guest. Gigi is a Brand Matchmaker™ with more than 20 years of Brand Marketing experience. Connecting your Brand to the people who will fall in love with what you do, and WHY you do it, is what Brand Matchmaking™ […]

Rethinking SEO part of the #smchat #contentseries

October 23, 2017 by


Join the #smchat #contentseries w/ CMO Natasa Djukanovic WEDS 10/25/17 1pmEDT

Social Media Changes

October 9, 2017 by


Special thanks to Chris Jones for moderating last month’s Marketing #SMChat! I’m so jealous that they talked about book marketing while I was away! This week, our Marketing topic is Social Media Changes: Twitter updates the maximum character count. During the 9/27/17 chat, Creativation Marketing suggested Twitter’s new 280 character limit would be a great […]

Book Marketing, unpacked

September 12, 2017 by


Have you thought about what it takes to market a book? It’s actually a sweet spot for social media. The potential for word of mouth (WOM) is considerable. In this week’s #marketing #smchat, let’s examine the important things to think about when there’s a book in your future. I’ll be standing in for our regular […]

Social Media In The News

August 8, 2017 by


“Whatcha reading?” It’s a question posed by many authors on social media, but it’s also a great way to gather customer insights. By getting that single question answered, you can determine what’s important to your target audience, if you pay attention to what they are reading (and writing about). For example, the daily calendar from […]

How do you keep up when you’re supposed to be taking time off?

July 10, 2017 by


Sorry this week’s framing post is late! My favorite (and only) husband and I just got back from a week away and I’m still catching up. I’m fortunate that I’ve got two partners at Creativation Marketing and we cover for one another when we’re on vacation. There’s still that rush before time off to make […]

Integrated Marketing Today and Tomorrow

June 13, 2017 by


#SMChat will be joined by special guest Thorin McGee, Editor-in-Chief/Content Director for Target Marketing magazine. Thorin will be joining the Twitter chat using the Target Marketing handle. I met Thorin at a recent Marketing Sherpa conference, so what’s more appropriate than to start by mentioning Target Marketing’s Integrated Marketing Virtual Conference? It’s free, so please join […]