Browsing All Posts filed under »Mobility«

Phone-as-a-Service: mobile’s final frontier?

October 3, 2016 by

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A colleague pinged me on a brow-raising post by Guardian on the what appears to be ‘silent war’ among manufacturers and smartphone players. Over what? Well, ultimately, YOUR attention. Nothing new to us, right? But what the article highlights as the proposed state of smartphone innovation reaching a final stagnation point is an intriguing area of discussion. Also, […]

Can beacons truly transform the Enterprise?

September 6, 2016 by

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A recent Techcrunch (TC) post surfaced five key ways in which Bluetooth beacons are supposedly poised to “transform the enterprise.” It turns out that as a culture, we’re tired of being marketed to. We’re sick of ads, and we’re creeped out by businesses stalking our movements. Now we’ve heard this type of hyped headliner before […]

Transforming supply chain management with mobile

February 1, 2016 by

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Here’s something you don’t come across everyday: mobile technology at the heart of transforming the supply chain management landscape. A recent webinar proposed to discuss the power behind this intriguing possibility. If you look past the product placement angle, the brief offers some pretty compelling scenarios where the traditional desktop-based cycle of interacting with third-party contractors […]

2016 Mobile Trends: Sure, but what’s YOUR take?

January 4, 2016 by

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So yep: trends and predictions. And boy, some just go overboard and list 15 to 25 things to watch for. Like really?? Luckily, SlashGear manages to filter through the noise and came up with five, which makes things much more digestible for us to chat about. Our #smchat leader, Chris Jones (aka @sourcePOV), has kindly offered to help moderate this […]

Can mobile apps help you land a job?

November 30, 2015 by

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Really? #IKR ..  No, like REALLY?? “The job search is now squarely the business of mobile technology,” notes one recent TechCrunch post. In terms of reach, depth and just pure common sense, how realistic is this statement? If you know me at all, you’d  know that I’m not one to quickly eat up something so […]

Mobile’s handiwork on travel

November 2, 2015 by

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Mobile tech is quickly transforming the travel industry. And while this may not be all that surpising, a recent Reuters article notes that about $96 billion (approx 12.5%) of global online travel sales were made via mobile devices last year according to a report by Euromonitor International With this much mobile-based activity and consumer data, and […]

Mobile’s reach and engagement dichotomy

October 5, 2015 by

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Marketingland surfaces some telling signs that users tend to prefer mobile browsers over mobile apps, with mobile browser audiences being twice larger than app audiences and apparently growing faster. comScore also just released a report citing “consumers spend the majority of their mobile time with a very few heavily used apps.” Also, Marketingland appears to have been […]

The sustainable mobile community

September 1, 2015 by

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A recent post on some insightful tips on how to make your content mobile friendly got me thinking beyond what instantly catches a mobile audience’s attention to what in fact *captivates* them over the long-term. In particular, the approach of employing responsive storytelling resonated with me. How intricate and mindful are we at engaging with our audience on mobile? […]

Engage – Will a Customer-centric Omni Channel Strategy Work?

August 4, 2015 by

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I came across this Marketing Sherpa case study. According to the information a San Diego radio station was recognized a 56% increase in customer engagement with their app through a multi-channel strategy. Pretty impressive improvement. If you read the case you’ll notice they understand the nature of their two target audience. One they entertain, the […]

Mobile engagement and the ‘craft of hacking attention’

July 1, 2015 by

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A recent Forbes post on why innovation took centre stage at Cannes 2015, touched on some provoking points as to why the mobile age is not only an unpredictable moving target but also one that moves at lightning speed. Referencing Bill Wasik’s work, the writer surfaces the approach of creating “a new genre of content and means to […]