Browsing All Posts filed under »Non Profits«

Social Media and the Ice Bucket Challenge

August 19, 2014 by


The ALS Ice Bucket Challenge – have you done it? By now, sports figures, business leaders, celebrities and nearly everyone I know has donated, done the challenge, been called out for it and/or un-tagged themselves from being called out for it! One of my favorite videos (by DJ Waldow, of the Living Your Passion podcast) […]

Can you Measure Accountability? Reflecting on the Economics of Social Change

June 23, 2014 by


I just read a thought provoking post on the Stanford Social Innovation Review blog.  It was penned by Jeremy Nicholls of SROI, under the title “People, Power & Accountability: Measuring Social Impact.”  It sparked some thinking I’d like to discuss at this week’s #smchat on #socialchange, WEDS 1pm ET. Major thanks to Cathryn Hrudicka for teeing it […]

Can a Layered Model Optimize your Social Audience for Advocacy?

May 27, 2014 by


Major thanks to Autom Tagsa (aka @autom8) for spotting an excellent article as input to our #socialchange series.  It was posted on Social Media Today/Non-Profits and authored by  prof Alan Rosenblatt (aka @DrDigiPol).  Have a look .. its background themes will inspire our WEDS 5/28 #SMCHAT: For me, the discussion of our social media audience in […]

Social Movements: Elements of Change

June 27, 2012 by


Charles Tilly, esteemed sociologist, political scientist, and historian, is probably best known for penning scores of articles and lecturing on the relationship between politics and society, or social movements. Now, it’s true that not all social change requires a political change, but a fair amount does and given the political fervor in our world today, […]

Effecting Real Change

April 24, 2012 by


The beauty of this chat is that there is a base starting point where we recognize social media is far more than Twitter and Facebook. We do not only talk ‘tips and tricks’ we also talk purpose and intention followed up by best practice and use case. This series on social change is gold because […]

Social Change: Building A Movement

March 28, 2012 by


No less than four times over the past two weeks, I was asked, “How do you build a movement? How do you make it “stick”? I absolutely LOVE this question because it means whoever is asking wants to see some real, lasting change. What I loved best was that only once was it posed by […]

The Shift to Social Change

February 22, 2012 by


For a good while now, this series has focused on how non-profits can best use social media to realize their missions. And while we’ve had a great run and good fun doing charity makeovers and exploring how .org’s can take advantage of the latest tools, we wanted to change things up a bit and broaden […]

What’s In A Signature? The Power of Petitions

January 25, 2012 by


With Featured Guest: Care2’s Sue Anne Reed Greetings, changemakers! The social change #smchat series is back in full swing this week and we’re making up for lost time by tackling a doozy: the power of petitions. No doubt a quick show of hands will reveal that nearly every one of us has opened our inboxes […]

Google Plus for Nonprofits

November 30, 2011 by


Last week, I was asked by four different people working in the nonprofit space if it made sense to fold Google Plus Pages into their marketing mix.  Of course, one of these people should (if he doesn’t already) have a G+ tattoo; another signed on months ago, then promptly forgot about it; the third is […]

Charity Makeover

October 26, 2011 by


Back by popular demand, it’s Charity Makeover time. This week, we’re going to pool together our collective genius and put all the wonderful tips, advice, best practices, and lessons learned into action and give one lucky nonprofit a social media facelift. Since 140c doesn’t allow for a lot of background, here’s a quick Q&A with […]