Browsing All Posts filed under »Strategy«

Our annual look ahead. Its #smchat on #socialmedia 2019. WEDS 1/9 1pET

January 8, 2019 by

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The New Year is a great time to dust off those crystal balls. For nearly 10 years now, the #smchat community has done an annual #socialmedia review. As social networks and web powered software platforms mature, what can we expect to see?  Let’s ask your moderators. Here are some of the major trends we’ll explore: […]

SPECIAL: How is Social Media best used in the Defence and Military?

October 2, 2018 by

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As a special one-off and part of our ongoing #Trends series, #SMChat in on October 10th at 1pm ET / 6pm UK will look at the topic of Social Media in the Defence and Military

Social Selling, next up at #contentseries 8/8 1pET

July 24, 2018 by

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Got the urge to summit a seemly unclimbable mountain? No worries. You can find used hiking gear on the internet. But thanks to the web’s avalanche of branded information, content marketers have to work harder. It’s too easy to find your carefully-crafted messaging getting lost in the onslaught of competitive content. Like an avalanche, it […]

Rethinking SEO part of the #smchat #contentseries

October 23, 2017 by

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Join the #smchat #contentseries w/ domain.me CMO Natasa Djukanovic WEDS 10/25/17 1pmEDT

Customer Service in 2017 – Trends and Tips

January 18, 2017 by

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Did I really just type 2017? It seems like time is really flying…I guess I’m having fun. We are nearly 3 weeks into the new year and every one is moving full steam ahead into achieving Q1 results, but as they are moving ahead, are they looking ahead? It is important to be aware of […]

Let’s Talk Marketing Budgets – 2017 Edition

November 9, 2016 by

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This is going to be a tough chat, because everyone is either wiped out from staying up late to watch the presidential election results or too busy talking about the winners and losers to pay attention to chats. We talked about politics last month, so let’s talk about something else. No matter which candidate wins, […]

Phone-as-a-Service: mobile’s final frontier?

October 3, 2016 by

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A colleague pinged me on a brow-raising post by Guardian on the what appears to be ‘silent war’ among manufacturers and smartphone players. Over what? Well, ultimately, YOUR attention. Nothing new to us, right? But what the article highlights as the proposed state of smartphone innovation reaching a final stagnation point is an intriguing area of discussion. Also, […]

All About Influence – A SoloPR Combo Chat

September 10, 2016 by

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During last month’s SMChat, we talked about Social Media Influencers and Influencer Marketing, and this month, we’re broadening the topic for more perspective. Let’s discuss the topic of influence and how it impacts your clients and their target audience. We’ll be getting insights from Karen Swim and Solo PR Pro by doing a combo chat […]

Building A Social Network: Value, by Design

July 6, 2016 by

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Most social networks are built without a design. We follow, we like, we get followed, and *POUF* we’re connected to lots and lots of people, some friends and quite a few strangers. Now what? What value can be gained? That of course is the main unsolved riddle of social media for most people. The initial […]

2016 Social Media Marketing Predictions

December 4, 2015 by

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As 2015 comes to a close, it's the perfect time to think about the changes in Marketing this year and what lies ahead.