The Best of 2016 at #smchat

December 28, 2016
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The holidays are here, and the New Year approaches. It’s a great time to look forward, but sometimes it’s good to look back. Today we’ll look back at 2016. Many on the web and in social spaces are bemoaning 2016, but lots of good things happened for #smchat. We’ll use our chat today to amplify […]

Posted in: Uncategorized

2016 Marketing Trends and 2017 Predictions

December 12, 2016
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2016 Marketing Trends and 2017 Predictions

It’s December, so time for a recap of the marketing trends from 2016 and time to make some predictions for what will work in 2017. I was reading the most popular marketing categories for 2016 in Target Marketing magazine and their top 10 included: 10. Content Marketing 9. Search 8. B-to-B 7. Online Marketing 6. […]

Posted in: Marketing

Can Facebook successfully enter the recruiting market?

December 5, 2016
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A TechCrunch (TC) post was published last month indicated that Facebook may join in on LinkedIn’s recruiting business, allowing business Pages to promote job listings. A new Facebook option in the status update composer allows Pages to formally share a job opening with related details like job title, salary or if it’s full-time versus part-time. TechCrunch found […]

Posted in: Social media

A Writer’s Community: Finding Centers and Edges on the Road to Common Ground

November 30, 2016
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The Road to Common Ground:  Must we follow the center line, or can we explore the edges too?

Most writer’s would acknowledge the importance of their words.  In today’s web-focused, media-rich  world, you can add pictures and videos to the list, and repackage it all as content.  But the issues of focus and priority remain: Our words and our content are how we engage in the 21st centrury; it’s how we deliver our […]

Posted in: Community, Content

Customer Service SWOT Analysis for Better Outcomes

November 16, 2016
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Customer service is critical to organizational success. As the business environment continues to evolve rapidly, you have to be prepared to meet the needs/wants of your customer. If you aren’t thinking ahead, you are guaranteed to fall behind. One tool that can help provide insight into your business and where you can go is a […]

Let’s Talk Marketing Budgets – 2017 Edition

November 9, 2016
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2017 Budget

This is going to be a tough chat, because everyone is either wiped out from staying up late to watch the presidential election results or too busy talking about the winners and losers to pay attention to chats. We talked about politics last month, so let’s talk about something else. No matter which candidate wins, […]

Posted in: Marketing, Strategy

Life with autonomous tech

October 28, 2016
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image via: ReadWrite

.. but experts Reuters talked to are more skeptical of its [Uber’s] move into freight What about you? Do you think Uber-owned Otto has what it takes to offer freight hauling services with autonomous trucks? A recent TechCrunch post offers an intriguing view into how autonomous tech is being incrementally embedded into an industry area like transport. Surely […]