Summertime Marketing

June 12, 2018
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Marketing topics for summer 2018 including GDPR, Facebook's "Leave Feedback" tool, Twitter video ads, podcast revenue increases, SEO and AI, and Google's revelation that reaching the right customers is key to marketing goals.

Posted in: Marketing

Pulse check on virtual and augmented reality

April 19, 2018
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As you are aware, VR (virtual reality) and AR (augmented reality) have become household names, readily adopted by many from all walks of life as each respectively undergo rapid advancements that many recognize as being transformative. More and more, we see vast applications of these two technologies in diverse areas such as gaming/entertainment, retail, health […]

Half-Life of Content: Making the Best Morsels Last. W4/11 1pmET

April 8, 2018
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One of the biggest challenges managing content these days is keeping it around. Good ideas take many forms – whether a Tweet, an IG Post, a Pinterest Pin or a  Medium Story – but no sooner have we created (or stumbled onto) that next morsel of brilliance, it’s gone. We are victims of the endless […]

Posted in: Content

Brands – Dating and Relationships

March 13, 2018
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Brand Relationships

This month on SMChat, we’re fortunate to have long-time chat participant Gigi Peterkin as our special guest. Gigi is a Brand Matchmaker™ with more than 20 years of Brand Marketing experience. Connecting your Brand to the people who will fall in love with what you do, and WHY you do it, is what Brand Matchmaking™ […]

Posted in: Marketing

Braving the blockchain bandwagon

February 5, 2018
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You know you need to pay attention to a trend when you start seeing headlines of scammers cashing in on the action. The excerpt below—sourced from a Medium post—offers an easy-to-understand backgrounder on blockchain: « After the financial crisis of 2008, an unknown person by the moniker Satoshi Nakamoto designed Bitcoin and its original reference […]

The Future of Chat. Discuss real time with #smchat JAN 10 1pmET

January 9, 2018
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Don’t look now, but there are Twitter Chat’s behind every tree these days. You can tell when you see someone talking to no one in particular, but it’s a deep insight, punctuated by an intriguing hashtag at the end. A passing fad?  No.  Not anymore. For close to 10 years now it’s been happening.  On […]

Posted in: Social media

Examining the #FakeNews impasse

October 27, 2017
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Whether or not we can call the current state of online fake news an impasse remains to be seen. Although recent events—from allegations of Russian-linked Facebook accounts spending inordinate amounts of money to spread fake stories during the 2016 U.S. presidential election to the more recent senseless mass shootings in Las Vegas—continue to expose the […]

Rethinking SEO part of the #smchat #contentseries

October 23, 2017
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Join the #smchat #contentseries w/ domain.me CMO Natasa Djukanovic WEDS 10/25/17 1pmEDT

Posted in: Content, Marketing, Strategy

Social Media Changes

October 9, 2017
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Social Media Changes

Special thanks to Chris Jones for moderating last month’s Marketing #SMChat! I’m so jealous that they talked about book marketing while I was away! This week, our Marketing topic is Social Media Changes: Twitter updates the maximum character count. During the 9/27/17 chat, Creativation Marketing suggested Twitter’s new 280 character limit would be a great […]

Posted in: Marketing, Social media

Getting Started on Pinterest. It’s #smchat #contentseries 9/27 1pET

September 26, 2017
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Nothing sparks the interest of a creative person like a new idea, especially if there’s a visual connection. A strong image, a visual metaphor if you will, can be a powerful catalyst, a great source of inspiration. We see an image. It sparks a new thought. If we’re paying attention, great things happen. It’s true inception, […]

Posted in: Content, Social media