Browsing All posts tagged under »Alasdair Munn«

Effecting Real Change

April 24, 2012 by


The beauty of this chat is that there is a base starting point where we recognize social media is far more than Twitter and Facebook. We do not only talk ‘tips and tricks’ we also talk purpose and intention followed up by best practice and use case. This series on social change is gold because […]

What Can Brands Learn from Taking a Sustainability Approach to their Social Media?

July 26, 2011 by


I have always expected people who truly understand social media to also get sustainability. The two, in my mind, are based upon the same principles: being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of opening a Twitter account. © […]

Managing a Digital Footprint

June 28, 2011 by


A “digital footprint” is what your presence on the Internet communicates to those who find it. Google is the usual starting point, but more and more people are using monitoring services or going straight to the big social platforms, like Facebook, LinkedIn, Twitter, your blog, etc. All of this is becoming a necessity because of […]