Browsing All posts tagged under »branding«

Getting Started on Pinterest. It’s #smchat #contentseries 9/27 1pET

September 26, 2017 by


Nothing sparks the interest of a creative person like a new idea, especially if there’s a visual connection. A strong image, a visual metaphor if you will, can be a powerful catalyst, a great source of inspiration. We see an image. It sparks a new thought. If we’re paying attention, great things happen. It’s true inception, […]

Face Off: WordPress vs. Medium (next on the #smchat #contentseries)

June 27, 2017 by


With Medium offering writers an alternative place to post their work, some wonder about the future of blog sites like WordPress. I just posted on Medium about this. It’s our #smchat #contentseries background frame for WEDS 6/28 at 1pm ET. Read the detailed analysis here: Face Off: WordPress vs. Medium Content developers may have a bias for […]

Content Development (the series): Why Style and Consistency Matter

October 25, 2016 by


In our debut editions of the #smchat #contentseries, we’ve talked so far about telling our story and finding our voice. Each of these aspects of content delivery helps us refine our messaging. Both, in tandem, help us build the context of our brand, laying a foundation for more and more content to follow. But of course, […]

Finding a Voice: An Early Step in your Digital Content Journey

September 27, 2016 by


Conversation requires a voice.  Have you thought about how you come across in the digital marketplace of ideas? At our #contentseries launch last month, we said creating digital content in the web-infused 21st century can be daunting, though connecting and publishing are easier than ever. The send button literally cries out to be used. But what […]

Social Media and Attribution

April 11, 2016 by


According to EyeforTravel, the average hotel search is 17 days / 18 sites / 8 sessions / 16 clicks, but does social media get credit in your Analytics program? Unless you’ve done some attribution model modifications, it’s not likely. Adweek’s post on social media selling says even in a mobile world, social commerce’s impact on […]

Customer Service Agents: Can they be Effective as Brand Ambassadors?

June 11, 2013 by


First, we are pleased to announce that #usguyschat and #smchat will be joining forces in our WEDS 1pET timeslot.  Ken Rosen helped to frame this topic, and provided the thought-provoking questions below.  We will continue to explore social media and business topics with our combined communities, each Wednesday at 1pm ET on #SMChat.  Watch the […]

The Performing Arts get Social with Social Media

January 9, 2013 by


The performing arts are about change and evolution.  But why is there such a resistance to letting social media in?  Diablo Ballet, a professional dance company in the San Francisco Bay Area, has found that social media is not only a way to gain recognition, but also a way to make dance accessible. The classical […]

The Evolution of Customer Service

April 11, 2012 by


Customer Service and Social Media are a powerful combination. However, many organizations focus on the marketing aspect of social media and overlook the inclusion of their customer service departments. When than happens, it is only a matter of time before it becomes publicly apparent...during #SMchat at 1pm ET on April 11th, we will discuss the evolution of customer service as it is combined with social media.

Non-Profits in the Business World

August 24, 2011 by


Non-Profits and Non-Governmental Organizations (NGOs) do amazing work. Nobody’s arguing that. They attempt to alleviate the world’s problems around disease, hunger, war, disaster relief, homelessness…and the list goes on. There is an unmistakeable merit to these kinds of contributions that becomes almost magnetic. Recently, I’ve been meeting recent college grads, and well established PR guys, […]

Managing a Digital Footprint

June 28, 2011 by


A “digital footprint” is what your presence on the Internet communicates to those who find it. Google is the usual starting point, but more and more people are using monitoring services or going straight to the big social platforms, like Facebook, LinkedIn, Twitter, your blog, etc. All of this is becoming a necessity because of […]