Browsing All posts tagged under »content strategy«

Medium has a Paywall: Is there Value? and Who Makes the Next Move?

March 29, 2017 by

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Most things on the internet are free nowadays. Information. Photos and Music (albiet with strings attached). Deals on airfare. Customers. But what happens to our perception of value when we stop paying for things? At a minimum, our expectations change. We get used to getting something for nothing. In the case of social media, seems […]

Taking Note: Top Tools for Capturing Ideas #smchat #contentseries

March 21, 2017 by

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In January we launched the #contentseries segment on tools. I’ve been posting some background perspectives to over on Medium, including the latest one in support of today’s post on top Note-Capture Tools. The short of it is this: what’s the best way to keep track of our ideas? There are literally dozens of applications for […]

Content Development (the series): Why Style and Consistency Matter

October 25, 2016 by

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In our debut editions of the #smchat #contentseries, we’ve talked so far about telling our story and finding our voice. Each of these aspects of content delivery helps us refine our messaging. Both, in tandem, help us build the context of our brand, laying a foundation for more and more content to follow. But of course, […]