Browsing All posts tagged under »content strategy«

Content & Marketing: Two Peas In A Pod

July 26, 2017 by

1

Hi everyone! Sharon here (@sharonmostyn) – I know you’re accustomed to seeing Chris (@sourcePOV) for the 4th Wednesday #smchat #contentseries, but I’ll be moderating the July 26, 2017 Twitter chat in his absence. Since my focus is generally on Marketing, I’m combining a bit of both worlds during this chat.   I recently Tweeted a […]

Face Off: WordPress vs. Medium (next on the #smchat #contentseries)

June 27, 2017 by

1

With Medium offering writers an alternative place to post their work, some wonder about the future of blog sites like WordPress. I just posted on Medium about this. It’s our #smchat #contentseries background frame for WEDS 6/28 at 1pm ET. Read the detailed analysis here: Face Off: WordPress vs. Medium Content developers may have a bias for […]

Tools for Better Images: Helping your Content Get Noticed

May 24, 2017 by

1

Better Images help your content get noticed. What tools and sites are available to help? Join the #smchat #contentseries on the topic of Better Images to learn more, WEDS 5/2417 1pm ET.

Medium has a Paywall: Is there Value? and Who Makes the Next Move?

March 29, 2017 by

1

Most things on the internet are free nowadays. Information. Photos and Music (albiet with strings attached). Deals on airfare. Customers. But what happens to our perception of value when we stop paying for things? At a minimum, our expectations change. We get used to getting something for nothing. In the case of social media, seems […]

Taking Note: Top Tools for Capturing Ideas #smchat #contentseries

March 21, 2017 by

1

In January we launched the #contentseries segment on tools. I’ve been posting some background perspectives to over on Medium, including the latest one in support of today’s post on top Note-Capture Tools. The short of it is this: what’s the best way to keep track of our ideas? There are literally dozens of applications for […]

Content Development (the series): Why Style and Consistency Matter

October 25, 2016 by

1

In our debut editions of the #smchat #contentseries, we’ve talked so far about telling our story and finding our voice. Each of these aspects of content delivery helps us refine our messaging. Both, in tandem, help us build the context of our brand, laying a foundation for more and more content to follow. But of course, […]