Browsing All posts tagged under »content strategy«

Narrative: The Hard Work of Authenticity and Trust #smchat #contentseries WED Feb 13 1pEST

February 12, 2019 by

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Most of us can remember a time when the news was curated by seasoned professionals. Career journalists and their editors built and defended a solid perimeter (if not a wall) to protect the truth. It was a barrier difficult to get past without confirmed sources. In the transformed, super-hyped world of digital media, PR and […]

Choosing your next Web Domain #smchat 11/14 1pEST

November 13, 2018 by

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Coming up with creative domain names seems to just get harder.  Like parking spaces at the mall, all the good ones are taken. Part of the struggle?  We feel compelled, if only by peer pressure, to attach “.com” to the end; after all, it is the leading domain suffix on the internet, used in almost […]

Social Selling, next up at #contentseries 8/8 1pET

July 24, 2018 by

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Got the urge to summit a seemly unclimbable mountain? No worries. You can find used hiking gear on the internet. But thanks to the web’s avalanche of branded information, content marketers have to work harder. It’s too easy to find your carefully-crafted messaging getting lost in the onslaught of competitive content. Like an avalanche, it […]

Rethinking SEO part of the #smchat #contentseries

October 23, 2017 by

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Join the #smchat #contentseries w/ domain.me CMO Natasa Djukanovic WEDS 10/25/17 1pmEDT

Getting Started on Pinterest. It’s #smchat #contentseries 9/27 1pET

September 26, 2017 by

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Nothing sparks the interest of a creative person like a new idea, especially if there’s a visual connection. A strong image, a visual metaphor if you will, can be a powerful catalyst, a great source of inspiration. We see an image. It sparks a new thought. If we’re paying attention, great things happen. It’s true inception, […]

Content & Marketing: Two Peas In A Pod

July 26, 2017 by

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Hi everyone! Sharon here (@sharonmostyn) – I know you’re accustomed to seeing Chris (@sourcePOV) for the 4th Wednesday #smchat #contentseries, but I’ll be moderating the July 26, 2017 Twitter chat in his absence. Since my focus is generally on Marketing, I’m combining a bit of both worlds during this chat.   I recently Tweeted a […]

Face Off: WordPress vs. Medium (next on the #smchat #contentseries)

June 27, 2017 by

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With Medium offering writers an alternative place to post their work, some wonder about the future of blog sites like WordPress. I just posted on Medium about this. It’s our #smchat #contentseries background frame for WEDS 6/28 at 1pm ET. Read the detailed analysis here: Face Off: WordPress vs. Medium Content developers may have a bias for […]

Tools for Better Images: Helping your Content Get Noticed

May 24, 2017 by

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Better Images help your content get noticed. What tools and sites are available to help? Join the #smchat #contentseries on the topic of Better Images to learn more, WEDS 5/2417 1pm ET.

Medium has a Paywall: Is there Value? and Who Makes the Next Move?

March 29, 2017 by

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Most things on the internet are free nowadays. Information. Photos and Music (albiet with strings attached). Deals on airfare. Customers. But what happens to our perception of value when we stop paying for things? At a minimum, our expectations change. We get used to getting something for nothing. In the case of social media, seems […]

Taking Note: Top Tools for Capturing Ideas #smchat #contentseries

March 21, 2017 by

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In January we launched the #contentseries segment on tools. I’ve been posting some background perspectives to over on Medium, including the latest one in support of today’s post on top Note-Capture Tools. The short of it is this: what’s the best way to keep track of our ideas? There are literally dozens of applications for […]