Browsing All posts tagged under »digital content«

Content & Marketing: Two Peas In A Pod

July 26, 2017 by

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Hi everyone! Sharon here (@sharonmostyn) – I know you’re accustomed to seeing Chris (@sourcePOV) for the 4th Wednesday #smchat #contentseries, but I’ll be moderating the July 26, 2017 Twitter chat in his absence. Since my focus is generally on Marketing, I’m combining a bit of both worlds during this chat.   I recently Tweeted a […]

Content Development (the series): Why Style and Consistency Matter

October 25, 2016 by

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In our debut editions of the #smchat #contentseries, we’ve talked so far about telling our story and finding our voice. Each of these aspects of content delivery helps us refine our messaging. Both, in tandem, help us build the context of our brand, laying a foundation for more and more content to follow. But of course, […]

Finding a Voice: An Early Step in your Digital Content Journey

September 27, 2016 by

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Conversation requires a voice.  Have you thought about how you come across in the digital marketplace of ideas? At our #contentseries launch last month, we said creating digital content in the web-infused 21st century can be daunting, though connecting and publishing are easier than ever. The send button literally cries out to be used. But what […]