Browsing All posts tagged under »Marketing«

All About Influence – A SoloPR Combo Chat

September 10, 2016 by


During last month’s SMChat, we talked about Social Media Influencers and Influencer Marketing, and this month, we’re broadening the topic for more perspective. Let’s discuss the topic of influence and how it impacts your clients and their target audience. We’ll be getting insights from Karen Swim and Solo PR Pro by doing a combo chat […]

Pokemon Go-es To Market

July 11, 2016 by


Pokemon GO. It’s all everyone is talking about this week…from being the most downloaded and the top-grossing app in the iPhone app store to Niantic Labs job posting for a Global Community Manager to the Texas Department of Transportation’s “Don’t Pokemon GO and Drive” Facebook post. What’s your take on Pokemon GO – animated fad, […]

The Future of Online Chat: LIVE at the #smchat 7-yr Gala WEDS 5/25 1pET

May 24, 2016 by


Happy Anniversary, my friends. Much has changed since May 2009 when the first #smchat tweet posted. Some will remember we were a spin off of the #innochat group. For fun, here’s our very first 2009 #smchat Q1 (courtesy Twitter): keep the intro's coming; meantime, here's Q1: What do we seek from online #chat interactions that […]

Politics in 140c: The Shifting Tide of Social Influence

April 26, 2016 by


Birds of a feather flock together, it’s true. Unless they decide their flock is taking them in the wrong direction. How’s a bird in this day and age to decide? Our 3-part monthly #socialchange series on Politics enters the Twitter stream just at the U.S. presidential race is heating up. The debates have been going […]

Social Media and Attribution

April 11, 2016 by


According to EyeforTravel, the average hotel search is 17 days / 18 sites / 8 sessions / 16 clicks, but does social media get credit in your Analytics program? Unless you’ve done some attribution model modifications, it’s not likely. Adweek’s post on social media selling says even in a mobile world, social commerce’s impact on […]

Social Media Marketing Recommendations 2016

March 7, 2016 by


Whether you’re new to social media strategies and tactics or an experienced social media marketing specialist, it’s always a good time to get feedback on the latest recommendations. The #SMChat crew always has some great ideas and I learn more during our Twitter chat interactions than I could ever expect. This week’s #SMChat let’s get […]

Public Relations and Social Media in the Marketing Mix

February 7, 2016 by


At #SMChat we host a combination chat with the #SoloPR squad about once each quarter to share perspectives since social media (SM) and public relations (PR) are so closely intertwined. This post in AdAge on public relations’ part in the marketing mix has lots of things we can discuss in a SMChat/SoloPR combo: how to […]