Browsing All posts tagged under »Mobile Marketing«

Where Were The Puppies? “Big Game” Marketing Trends 2017

February 7, 2017 by


The “Big Game 2017” – what did you think? There was political commentary (after this election season that’s to be expected I guess), a half-time show that had some people saying it was the best ever, lots of expensive commercials, and oh yeah, Brady and Belichick and the boys won another football trophy. But who […]

Don’t Look Now: Are you missing chances to make Social Conversions?

August 11, 2015 by


So you’re on socal media and making loads of connections. With some focus and a compelling message, it is time consuming, but doable. Making connections is easily learned and replicated, and sometimes it’s downright fun. Then what? For the caterpillar to emerge as a butterfly, there is a critical process of transformation. In a similar […]

What’s the Role of Mobility in Traditional Marketing?

February 3, 2015 by


At first glance this might appear to be a trick question. You might even consider this an oxymoron. Since we still use coupons, check email and go into retail locations I think it’s safe to say there is at the very list some compatibility between mobile and traditional marketing functions. One might even argue that […]

2013 Mobility Trends

January 1, 2013 by


I have to thank my chat partner Autom Tagsa for setting me up, I mean for calling this topic. Seriously, with the first #SMchat of the year the day after the holiday it really does make sense to talk about emerging trends. Last chat Autom led us in a discussion to recap 2012, nice work […]

Intersection of Marketing & Mobile: A Speeding Glacier?

April 3, 2012 by


For the 4/4/12 Chat we will be discussing the intersection of Mobile and Marketing. SmartPhone penetration is significant approaching 50% continuing to grow though arguably at a decreasing rate. Studies show that only 10% of retailers have mobile ready sites. These same studies indicate a gap between the new social shopping consumer and the ability […]

What do you love about #SoMoLo?

February 14, 2012 by


It’s Valentine’s Day, time for flowers and hearts and love. What do you love about Social Media? Mobile Marketing? Local Marketing?  This week on #SMchat we’ll be talking about SoMoLo (SOcial media, MObile, LOcal) and how they can all work together for optimal response. Joseph Ruiz, also known as @SMSJoe on Twitter, asked the first question […]