Browsing All posts tagged under »narrowcasting«

Why narrowcasting is not just your average ‘term du jour’

February 4, 2014 by

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As 2014 forges ahead, it’s become apparent that our mobile mode of existence is completely enmeshed into our day-to-day lives. And, as the natural course of technology’s unmitigated development ensues, the concurrent impact of its ever-advancing transformation on those who consistently use mobile (super-users) is equally significant. Marketers and related strategists tend to closely monitor the […]