Browsing All posts tagged under »narrowcasting«

Why narrowcasting is not just your average ‘term du jour’

February 4, 2014 by


As 2014 forges ahead, it’s become apparent that our mobile mode of existence is completely enmeshed into our day-to-day lives. And, as the natural course of technology’s unmitigated development ensues, the concurrent impact of its ever-advancing transformation on those who consistently use mobile (super-users) is equally significant. Marketers and related strategists tend to closely monitor the […]