Browsing All posts tagged under »SEO«

Summertime Marketing

June 12, 2018 by


Marketing topics for summer 2018 including GDPR, Facebook's "Leave Feedback" tool, Twitter video ads, podcast revenue increases, SEO and AI, and Google's revelation that reaching the right customers is key to marketing goals.

Half-Life of Content: Making the Best Morsels Last. W4/11 1pmET

April 8, 2018 by


One of the biggest challenges managing content these days is keeping it around. Good ideas take many forms – whether a Tweet, an IG Post, a Pinterest Pin or a  Medium Story – but no sooner have we created (or stumbled onto) that next morsel of brilliance, it’s gone. We are victims of the endless […]

Rethinking SEO part of the #smchat #contentseries

October 23, 2017 by


Join the #smchat #contentseries w/ CMO Natasa Djukanovic WEDS 10/25/17 1pmEDT

Social Media Influence in Marketing

October 14, 2014 by


This framing post is going to be a bit frenetic so I thought I’d start you off with a picture of a soothing grey day at the beach to calm your nerves. I met Eric Hoffman in 2009 at the best marketing conference ever. It was an influential event for many marketers and after returning […]

How Social Is Your SEO?

June 17, 2014 by


Since we haven’t talked about Social Media and SEO in almost two years, I thought it might be time to revisit the topic. Even though Google changes their algorithms often enough to drive a marketer crazy, one ranking factor that has remained unchanged is that consistently publishing relevant content is rewarded with better than average […]

Social Media and SEO

September 17, 2012 by


Join me, Wednesday, September 19, 2012 at 1PM ET, as I moderate the #SMChat topic: Social Media and SEO. I’m having a problem with this week’s questions, not because I can’t come up with a topic (in fact I’ve got too many of them waiting to be typed up!), but rather because I know, #SMChat […]

Managing a Digital Footprint

June 28, 2011 by


A “digital footprint” is what your presence on the Internet communicates to those who find it. Google is the usual starting point, but more and more people are using monitoring services or going straight to the big social platforms, like Facebook, LinkedIn, Twitter, your blog, etc. All of this is becoming a necessity because of […]