Browsing All posts tagged under »smchat«

#smchat is 8 .. so it’s time for some cheer .. and our annual social media check-in

May 30, 2017 by

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Our #smchat community turned 8 years old last week. It’s a perfect time to spread a little Twitter Chat cheer. Let’s compare notes on the path behind us and the path ahead. Q1. On #socialmedia investments. Is your overall time expanding, contracting, or flat? What are the drivers? Q2. On #socialmedia change. How have your interactions […]

The Future of (sm)Chat – the results are in; and the Survey Says?

August 1, 2016 by

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Most hesitate when asked to complete a survey. I know I do. But over the last 6 weeks, 31 people in the #smchat community opted to take a few minutes to share their thoughts on what they see as longer-term success factors. The results of the first ever #smchat Futures Survey are in. Clearly it’s […]

Public Relations and Social Media in the Marketing Mix

February 7, 2016 by

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At #SMChat we host a combination chat with the #SoloPR squad about once each quarter to share perspectives since social media (SM) and public relations (PR) are so closely intertwined. This post in AdAge on public relations’ part in the marketing mix has lots of things we can discuss in a SMChat/SoloPR combo: how to […]

Social Media Sweet Spot

February 9, 2015 by

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Recently, there was a MarketingProfs article that discussed the best days and times to post content – the content “sweet spot” if you will… When you combine that with the proximity of Valentine’s Day, I started thinking about how the most popular isn’t always the best choice. Just like there were good and bad choices […]

Five years of SMCHAT are now behind us. What lies ahead?

April 22, 2014 by

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  It’s hard to believe that #SMCHAT is 5-years old this week. We started as a spin-off of #INNOCHAT in April 2009, borrowing their unique, in-depth analytical view of topics and Q&A format, but focused on social media in general, rather than innovation practice. From there, the community has evolved in unique ways. We were […]

The Art and Science of Social Media

April 15, 2014 by

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Do you listen to podcasts? Marketing podcasts? Surely you’ve heard of Marketing Over Coffee and the podcast’s co-hosts, John J. Wall and Chris Penn? I first heard of their podcast in 2009 (that’s several internet lifetimes ago!) when they tested HTML vs. text email newsletters with some very surprising results, but these guys aren’t only […]

Social Media Agenda: 2014

December 17, 2013 by

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Put down that shopping list, and dust off your crystal ball. It’s time to peer into the next 12 months, as we sort out the future of Social Media. Every week since 2009 we’ve been taking apart the micro trends. What’s happening with mobilty, customer service, marketing, and social change? Next up, this coming Wednesday, […]