Browsing All posts tagged under »social media engagement«

Talk WITH Us, Not AT Us: #SMChat/#SoloPR Combo

January 6, 2017 by


We’re starting off 2017 by doing a combo chat with #SMChat and #SoloPR. We would love your feedback and insights as well. Please join us and be sure to tag your Tweets with both hashtags! During a recent #SoloPR Twitter chat, host Karen Swim asked, “What areas/skills do you want to learn/improve in 2017?” Proactive […]

How Can Conferences Use Social Media?

October 13, 2015 by


It’s conference season! Don’t believe me? In the next month, I will attend MarketingProfs B2B Marketing Forum, TBEX (Travel Bloggers Exchange) and Episerver Ascend. During the same timeframe, I’m missing out on the Integrated Marketing+Technology Summit and Conductor C3 Conference (SEO).While I’m sorry I’ll miss the other conferences, I look forward to reading the social […]

Social Media Sweet Spot

February 9, 2015 by


Recently, there was a MarketingProfs article that discussed the best days and times to post content – the content “sweet spot” if you will… When you combine that with the proximity of Valentine’s Day, I started thinking about how the most popular isn’t always the best choice. Just like there were good and bad choices […]

Top Social Media Sites by Age Group

May 20, 2014 by


Recently, I had the honor of attending and speaking on a panel at the MediaPost Search Insider Summit. There were so many great insights during that conference, but one of the panels that I found most interesting was a panel of teenagers discussing Influencing Young Consumers in the Age of Snapchat, WhatsApp and the Next […]

Are We Wired for Social Change?

March 25, 2014 by


As we explore the enablers of Social Change, let’s take a look at our personal networks. The potential of our messages (and ultimately, our impact) will be influenced by the nature and degree of our connectedness. Think about it. Will our friends and followers be receptive? Are the needed connections in place? In short, are […]

Crowdsourcing for Social Change: Finding the people with new ideas

February 25, 2014 by


We’ve talked recently about messaging for social change and the many aspects of the stories we tell that help get folks engaged. But what of the people with untapped ideas? So often in the NFP (not for profit) space there is an established cause or charity that seeks our support, engagement, signatures, likes .. and […]

Social Media And The Art Of Conversation

February 18, 2014 by


Can we talk? Really engage in a meaningful conversation? On social media? If your answer to all of these is yes, then you must be doing something right! As the photo on the right shows, it’s tough to keep everyone engaged in a conversation…especially when they’ve got a snack in mind! According to the ExactTarget […]