Browsing All posts tagged under »Social Media«

Book Marketing, unpacked

September 12, 2017 by

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Have you thought about what it takes to market a book? It’s actually a sweet spot for social media. The potential for word of mouth (WOM) is considerable. In this week’s #marketing #smchat, let’s examine the important things to think about when there’s a book in your future. I’ll be standing in for our regular […]

Social Media In The News

August 8, 2017 by

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“Whatcha reading?” It’s a question posed by many authors on social media, but it’s also a great way to gather customer insights. By getting that single question answered, you can determine what’s important to your target audience, if you pay attention to what they are reading (and writing about). For example, the daily calendar from […]

Social Media For Events

May 9, 2017 by

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Last week I missed #SMChat because my company, Creativation Marketing, was presenting a Google Partner event in celebration of National Small Business Week. The topic was “Make Your Website Work For You.” Want more details? Leave a comment below or send me a Tweet to @sharonmostyn Speaking of events, @johnwlewis reported a recent trend relates […]

Tools of the Trade. Join #smchat #contentseries as we launch our 2017 series on tools.

January 24, 2017 by

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Tools for writing? If you want, start with paper and a pen. Can’t go wrong. The solution’s been in vogue for centuries. But times have changed. Look in the mirror. A tired lot, aren’t we? Writers today are busy. We’re slicing time in ever thinner slices. We need platforms and tools that let us move […]

Talk WITH Us, Not AT Us: #SMChat/#SoloPR Combo

January 6, 2017 by

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We’re starting off 2017 by doing a combo chat with #SMChat and #SoloPR. We would love your feedback and insights as well. Please join us and be sure to tag your Tweets with both hashtags! During a recent #SoloPR Twitter chat, host Karen Swim asked, “What areas/skills do you want to learn/improve in 2017?” Proactive […]

Customer Service SWOT Analysis for Better Outcomes

November 16, 2016 by

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Customer service is critical to organizational success. As the business environment continues to evolve rapidly, you have to be prepared to meet the needs/wants of your customer. If you aren’t thinking ahead, you are guaranteed to fall behind. One tool that can help provide insight into your business and where you can go is a […]

Politics and Social Media

October 10, 2016 by

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Politics. It’s filling up the social media channels. From Tweets about the political debates to YouTube videos of speeches, the numerous studies showing the overwhelming connection between social media use and civic engagement have every candidate posting online. Even local politicians like Baltimore’s former Mayor Sheila Dixon are using social media to encourage voters to […]