Browsing All posts tagged under »strategy«

What’s The State Of PR And Social Media Today?

May 9, 2015 by

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The #SMChat on Wednesday, May 13, 2015, will be a combo chat with #SoloPR! We’ve done several combo chats with them in the past, including this January 2015 chat on “Is Social Media Its Own Discipline?” We would like to make it a recurring event at least once a quarter since the social media and […]

Has Social Media Turned a Corner? Our #SMCHAT Sixth Anniversary Chat

April 29, 2015 by

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Social media can seem like a series of switchbacks.  Just when we master one section of road, new tools and capabilties enter the scene, and we change direction yet again.  Add to the that challenge of trying to engage at higher volumes, and the whole proposition can seem a bit daunting. The #smchat community turned […]

Are there Initial Conditions for the Emergence of Social Change?

April 22, 2015 by

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Which came first: the chicken or the egg?  It’s a famous paradox with implications in our on-going discussion of Social Change. Most of us are content to wait around for others to innovate, to don the armor of the entrepreneur, to start a non-profit, or organize a tea party. Social change is easy as long […]

Change by Design: Are you optimizing your Social Reach?

March 24, 2015 by

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When we have a really great idea, of course we want to share it. All the better if we get a bit excited. Sometimes we’ll reach out to anyone nearby who may be listening. But if we truly aspire to drive change and make things happens on a larger scale, this casual approach falls well short […]

Can a Layered Model Optimize your Social Audience for Advocacy?

May 27, 2014 by

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Major thanks to Autom Tagsa (aka @autom8) for spotting an excellent article as input to our #socialchange series.  It was posted on Social Media Today/Non-Profits and authored by  prof Alan Rosenblatt (aka @DrDigiPol).  Have a look .. its background themes will inspire our WEDS 5/28 #SMCHAT: http://socialmediatoday.com/social_advocacy_politics/our-socialmedia-audience-optimized-advocacy For me, the discussion of our social media audience in […]

Five years of SMCHAT are now behind us. What lies ahead?

April 22, 2014 by

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  It’s hard to believe that #SMCHAT is 5-years old this week. We started as a spin-off of #INNOCHAT in April 2009, borrowing their unique, in-depth analytical view of topics and Q&A format, but focused on social media in general, rather than innovation practice. From there, the community has evolved in unique ways. We were […]

Strategizing for Social Media Success

January 28, 2014 by

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“Content, content, content!” Content is King, they say. We listened and we produced, many of us aimlessly. Now its 2014 and it is time for us (marketers) to begin answering the harder questions. “Why are we on social?” “Why should our customers care?” Join Merlin U Ward discussing social media strategy. We’ll pull back the curtain […]

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