Browsing All posts tagged under »strategy«

Finding a Voice: An Early Step in your Digital Content Journey

September 27, 2016 by


Conversation requires a voice.  Have you thought about how you come across in the digital marketplace of ideas? At our #contentseries launch last month, we said creating digital content in the web-infused 21st century can be daunting, though connecting and publishing are easier than ever. The send button literally cries out to be used. But what […]

Valuing Your Work: Tips and Tricks for Getting What You’re Worth

May 10, 2016 by


An unknown philosopher once said, “Your value doesn’t decrease based on someone’s inability to see your worth.” What’s your work worth? When I was asking Karen Swim from SoloPRPro about topics for this week’s #SMChat / #SoloPR combination Twitter chat, she mentioned that there have been many stories lately about associations, publishers and event clients […]

Politics in 140c: The Shifting Tide of Social Influence

April 26, 2016 by


Birds of a feather flock together, it’s true. Unless they decide their flock is taking them in the wrong direction. How’s a bird in this day and age to decide? Our 3-part monthly #socialchange series on Politics enters the Twitter stream just at the U.S. presidential race is heating up. The debates have been going […]

Know Your Social Media Audience

January 12, 2016 by


One of the questions that comes up time and again (pun intended) on #SMChat as well as in social media strategy meetings is “What’s the best time to post on social media?” The answer, as always, is “It depends.” It depends on your company’s behavior, your target audience, your interaction goals (engagement vs. traffic/sales), which […]

2016 Social Media Marketing Predictions

December 4, 2015 by


As 2015 comes to a close, it's the perfect time to think about the changes in Marketing this year and what lies ahead.

How Can Conferences Use Social Media?

October 13, 2015 by


It’s conference season! Don’t believe me? In the next month, I will attend MarketingProfs B2B Marketing Forum, TBEX (Travel Bloggers Exchange) and Episerver Ascend. During the same timeframe, I’m missing out on the Integrated Marketing+Technology Summit and Conductor C3 Conference (SEO).While I’m sorry I’ll miss the other conferences, I look forward to reading the social […]

It’s Time For Another SMChat & SoloPR Combo Chat!

September 7, 2015 by


At #SMChat we occasionally collaborate with other chats to mix things up a little and get new perspectives. What better time than Labor Day week to discuss strategy and tactics for social media with the #SoloPR crew? Here are this week’s questions: 1. In your work, are social media planning and execution handled by different […]