Browsing All posts tagged under »strategy«

How Can Conferences Use Social Media?

October 13, 2015 by


It’s conference season! Don’t believe me? In the next month, I will attend MarketingProfs B2B Marketing Forum, TBEX (Travel Bloggers Exchange) and Episerver Ascend. During the same timeframe, I’m missing out on the Integrated Marketing+Technology Summit and Conductor C3 Conference (SEO).While I’m sorry I’ll miss the other conferences, I look forward to reading the social […]

It’s Time For Another SMChat & SoloPR Combo Chat!

September 7, 2015 by


At #SMChat we occasionally collaborate with other chats to mix things up a little and get new perspectives. What better time than Labor Day week to discuss strategy and tactics for social media with the #SoloPR crew? Here are this week’s questions: 1. In your work, are social media planning and execution handled by different […]

What’s The State Of PR And Social Media Today?

May 9, 2015 by


The #SMChat on Wednesday, May 13, 2015, will be a combo chat with #SoloPR! We’ve done several combo chats with them in the past, including this January 2015 chat on “Is Social Media Its Own Discipline?” We would like to make it a recurring event at least once a quarter since the social media and […]

Has Social Media Turned a Corner? Our #SMCHAT Sixth Anniversary Chat

April 29, 2015 by


Social media can seem like a series of switchbacks.  Just when we master one section of road, new tools and capabilties enter the scene, and we change direction yet again.  Add to the that challenge of trying to engage at higher volumes, and the whole proposition can seem a bit daunting. The #smchat community turned […]

Are there Initial Conditions for the Emergence of Social Change?

April 22, 2015 by


Which came first: the chicken or the egg?  It’s a famous paradox with implications in our on-going discussion of Social Change. Most of us are content to wait around for others to innovate, to don the armor of the entrepreneur, to start a non-profit, or organize a tea party. Social change is easy as long […]

Change by Design: Are you optimizing your Social Reach?

March 24, 2015 by


When we have a really great idea, of course we want to share it. All the better if we get a bit excited. Sometimes we’ll reach out to anyone nearby who may be listening. But if we truly aspire to drive change and make things happens on a larger scale, this casual approach falls well short […]

Can a Layered Model Optimize your Social Audience for Advocacy?

May 27, 2014 by


Major thanks to Autom Tagsa (aka @autom8) for spotting an excellent article as input to our #socialchange series.  It was posted on Social Media Today/Non-Profits and authored by  prof Alan Rosenblatt (aka @DrDigiPol).  Have a look .. its background themes will inspire our WEDS 5/28 #SMCHAT: For me, the discussion of our social media audience in […]


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