Browsing All posts tagged under »strategy«

Politics in 140c: The Shifting Tide of Social Influence

April 26, 2016 by

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Birds of a feather flock together, it’s true. Unless they decide their flock is taking them in the wrong direction. How’s a bird in this day and age to decide? Our 3-part monthly #socialchange series on Politics enters the Twitter stream just at the U.S. presidential race is heating up. The debates have been going […]

Know Your Social Media Audience

January 12, 2016 by

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One of the questions that comes up time and again (pun intended) on #SMChat as well as in social media strategy meetings is “What’s the best time to post on social media?” The answer, as always, is “It depends.” It depends on your company’s behavior, your target audience, your interaction goals (engagement vs. traffic/sales), which […]

2016 Social Media Marketing Predictions

December 4, 2015 by

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As 2015 comes to a close, it's the perfect time to think about the changes in Marketing this year and what lies ahead.

How Can Conferences Use Social Media?

October 13, 2015 by

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It’s conference season! Don’t believe me? In the next month, I will attend MarketingProfs B2B Marketing Forum, TBEX (Travel Bloggers Exchange) and Episerver Ascend. During the same timeframe, I’m missing out on the Integrated Marketing+Technology Summit and Conductor C3 Conference (SEO).While I’m sorry I’ll miss the other conferences, I look forward to reading the social […]

It’s Time For Another SMChat & SoloPR Combo Chat!

September 7, 2015 by

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At #SMChat we occasionally collaborate with other chats to mix things up a little and get new perspectives. What better time than Labor Day week to discuss strategy and tactics for social media with the #SoloPR crew? Here are this week’s questions: 1. In your work, are social media planning and execution handled by different […]

What’s The State Of PR And Social Media Today?

May 9, 2015 by

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The #SMChat on Wednesday, May 13, 2015, will be a combo chat with #SoloPR! We’ve done several combo chats with them in the past, including this January 2015 chat on “Is Social Media Its Own Discipline?” We would like to make it a recurring event at least once a quarter since the social media and […]

Has Social Media Turned a Corner? Our #SMCHAT Sixth Anniversary Chat

April 29, 2015 by

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Social media can seem like a series of switchbacks.  Just when we master one section of road, new tools and capabilties enter the scene, and we change direction yet again.  Add to the that challenge of trying to engage at higher volumes, and the whole proposition can seem a bit daunting. The #smchat community turned […]

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