Browsing All posts tagged under »strategy«

Change by Design: Are you optimizing your Social Reach?

March 24, 2015 by


When we have a really great idea, of course we want to share it. All the better if we get a bit excited. Sometimes we’ll reach out to anyone nearby who may be listening. But if we truly aspire to drive change and make things happens on a larger scale, this casual approach falls well short […]

Can a Layered Model Optimize your Social Audience for Advocacy?

May 27, 2014 by


Major thanks to Autom Tagsa (aka @autom8) for spotting an excellent article as input to our #socialchange series.  It was posted on Social Media Today/Non-Profits and authored by  prof Alan Rosenblatt (aka @DrDigiPol).  Have a look .. its background themes will inspire our WEDS 5/28 #SMCHAT: For me, the discussion of our social media audience in […]

Five years of SMCHAT are now behind us. What lies ahead?

April 22, 2014 by


  It’s hard to believe that #SMCHAT is 5-years old this week. We started as a spin-off of #INNOCHAT in April 2009, borrowing their unique, in-depth analytical view of topics and Q&A format, but focused on social media in general, rather than innovation practice. From there, the community has evolved in unique ways. We were […]

Strategizing for Social Media Success

January 28, 2014 by


“Content, content, content!” Content is King, they say. We listened and we produced, many of us aimlessly. Now its 2014 and it is time for us (marketers) to begin answering the harder questions. “Why are we on social?” “Why should our customers care?” Join Merlin U Ward discussing social media strategy. We’ll pull back the curtain […]

Are you building Social Capital? [WEDS 6/26 1pET]

June 24, 2013 by


Over on the sourcepov blog, I’ve just started a series on Social Capital. There I frame the concept a bit in the context of community engagement and leadership. I’ll share the definition I used there; does it resonate in the Social Change context ..? When we engage in a real way, we’re building social capital […]

The Social Change Agenda: What is Possible?

January 23, 2013 by


#SMCHAT is a Twitter Community that explores social media “one level down” … asking questions that spider out from the core inquiry:  ‘what is possible with social media?’  Whether we’re talking about Marketing practice, nuances of Customer Service, or recent advances in Mobility, we’ll challenge our understanding of what social media can help us achieve. […]

The Performing Arts get Social with Social Media

January 9, 2013 by


The performing arts are about change and evolution.  But why is there such a resistance to letting social media in?  Diablo Ballet, a professional dance company in the San Francisco Bay Area, has found that social media is not only a way to gain recognition, but also a way to make dance accessible. The classical […]


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