Integrated Marketing Today and Tomorrow

Posted on June 13, 2017 by sharonmostyn

Thorin McGee from Target Marketing

#SMChat will be joined by special guest Thorin McGee, Editor-in-Chief/Content Director for Target Marketing magazine. Thorin will be joining the Twitter chat using the Target Marketing handle.

I met Thorin at a recent Marketing Sherpa conference, so what’s more appropriate than to start by mentioning Target Marketing’s Integrated Marketing Virtual Conference? It’s free, so please join Thorin and Target Marketing’s Senior Editor, Heather Fletcher, and Senior Content/Managing Editor, Melissa Ward, along with Udayan Bose of NetElixir, Jon Miller of Engagio, and more, on July 20, 10A-3P ET. Sign up for free here: http://aaim.targetmarketingmag.com/ and follow the Twitter hashtag #AAIM17 so you don’t miss a thing!

All About Integrated Marketing Virtual Conference & Expo, presented by Target Marketing Magazine

Some of the biggest topics to be discussed at the upcoming virtual event will be what integrated marketing looks like today and tomorrow, and how to build a marketing team that can be successful in that environment. So that’s what we’ll be discussing with Thorin during #SMChat

How many channels do you use in your marketing? Which ones and why?
What’s the hardest part of managing those and keeping content in them?
In your marketing department, do you use specialists on certain channels, or is everyone expected to know how to use all channels? (How’s that working out for you?)
Would you rather specialize in one channel or work across all of them? Why?
How do you decide to get into or get out of a channel?
What skills do you think are most essential for integrated marketing today?
What skills are hardest to find? Is there technology that helps you balance hard-to-find skills?

Join us Wednesday, June 14, 2017, at 1P ET to discuss these questions and more! Can’t join us on Wednesday or have a different question to have answered? Please leave a comment below – we’d love to hear from you!