Join us 2nd Wednesdays at 1pmET. Our conversations will get you thinking.

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July 24, 2018

PR: It’s Like a Day at the Beach!

July 9, 2018
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PR: It's Like a Day at the Beach!

This month we’re having a combo chat with #SMChat and #SoloPR. We would love your feedback and insights as well. Please join us and be sure to tag your Tweets with both hashtags! #SoloPR Twitter chat host Karen Swim and I discussed how happy we were that summer is finally here! As we talked about […]

Posted in: Marketing

Summertime Marketing

June 12, 2018
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Marketing topics for summer 2018 including GDPR, Facebook's "Leave Feedback" tool, Twitter video ads, podcast revenue increases, SEO and AI, and Google's revelation that reaching the right customers is key to marketing goals.

Posted in: Marketing

Pulse check on virtual and augmented reality

April 19, 2018
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As you are aware, VR (virtual reality) and AR (augmented reality) have become household names, readily adopted by many from all walks of life as each respectively undergo rapid advancements that many recognize as being transformative. More and more, we see vast applications of these two technologies in diverse areas such as gaming/entertainment, retail, health […]

Half-Life of Content: Making the Best Morsels Last. W4/11 1pmET

April 8, 2018
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One of the biggest challenges managing content these days is keeping it around. Good ideas take many forms – whether a Tweet, an IG Post, a Pinterest Pin or a  Medium Story – but no sooner have we created (or stumbled onto) that next morsel of brilliance, it’s gone. We are victims of the endless […]

Posted in: Content

Brands – Dating and Relationships

March 13, 2018
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Brand Relationships

This month on SMChat, we’re fortunate to have long-time chat participant Gigi Peterkin as our special guest. Gigi is a Brand Matchmaker™ with more than 20 years of Brand Marketing experience. Connecting your Brand to the people who will fall in love with what you do, and WHY you do it, is what Brand Matchmaking™ […]

Posted in: Marketing

Braving the blockchain bandwagon

February 5, 2018
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You know you need to pay attention to a trend when you start seeing headlines of scammers cashing in on the action. The excerpt below—sourced from a Medium post—offers an easy-to-understand backgrounder on blockchain: « After the financial crisis of 2008, an unknown person by the moniker Satoshi Nakamoto designed Bitcoin and its original reference […]