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Pokemon Go-es To Market

July 11, 2016
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Pokemon Go-es To Market

Pokemon GO. It’s all everyone is talking about this week…from being the most downloaded and the top-grossing app in the iPhone app store to Niantic Labs job posting for a Global Community Manager to the Texas Department of Transportation’s “Don’t Pokemon GO and Drive” Facebook post. What’s your take on Pokemon GO – animated fad, […]

Posted in: Marketing

Building A Social Network: Value, by Design

July 6, 2016
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Our social networks often grow beyond our ability to use them effectively. What is the best design? photo (c) 2016 Amberwood Media Group

Most social networks are built without a design. We follow, we like, we get followed, and *POUF* we’re connected to lots and lots of people, some friends and quite a few strangers. Now what? What value can be gained? That of course is the main unsolved riddle of social media for most people. The initial […]

Posted in: Strategy

Humanizing Social Change: Focusing More on Social, Less on Media

June 21, 2016
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DSC000050-crowd

Change, as you know, is everywhere. It keeps things interesting for change makers, but it can be exhausting. No wonder global coffee sales are a whopping $81B. In past weeks, you may have noticed some introspection among #smchat moderators, as we’ve worked to understand the shifting sands of socialmedia, Twitter, and Twitter chats .. including […]

Posted in: Social Change

Virtual Reality: If GQ can ask it, why shouldn’t we?

May 31, 2016
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image source: gq.com

So ya. The VR (virtual reality) bandwagon is rolling along steadily, capturing the attention of eyes with a host of strap-on-your-face viewing devices that, at first glance, make you look like deer caught in the headlights. Charming, right? Well, I know you’ve just been itching to talk about this topic because GQ gave me a sign. Now, I know, […]

Posted in: Uncategorized

The Future of Online Chat: LIVE at the #smchat 7-yr Gala WEDS 5/25 1pET

May 24, 2016
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balloons6

Happy Anniversary, my friends. Much has changed since May 2009 when the first #smchat tweet posted. Some will remember we were a spin off of the #innochat group. For fun, here’s our very first 2009 #smchat Q1 (courtesy Twitter): keep the intro's coming; meantime, here's Q1: What do we seek from online #chat interactions that […]

Posted in: Social media, Trends

Social Service is Continuing to Evolve

May 17, 2016
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There was recently a great guest post by Elizabeth Clor on AdWeek’s Social Times, “How Facebook, Twitter Updates Improve Customer Service.”  As the platforms continue to evolve, it is encouraging to see a value-add for all of their users, individuals and brands alike, which is customer service. In a recent updates to Facebook and Twitter, there were […]

Posted in: Uncategorized
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