Join us Wednesdays at 1pm ET, and jump right in .. our conversations will get you thinking.
source: adweek.com July 1, 2015

Social Change: Tipping Points and the Psychology of Engagement

June 23, 2015
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Crowds_via-JJordan

I’m not a psychologist, but I’m a student of why people do what they do. I’m especially intrigued by the dynamics of engagement. When causes two people to connect? What allows group energy to transform a team into a crowd? What are the tipping points of social change? In the social change space, this is […]

Posted in: Social Change

Customer Service and Social Media – A Match Made In…

June 17, 2015
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Customer Service and Social Media, the two are virtually inseparable.  The sticky point is that many organizations were not prepared to come to this juncture so quickly and have not determined the best way for the two to marry.  As organizations scramble to decide where Social Media belongs, they also have to take a look […]

Posted in: Uncategorized

Social Media Marketing – To Pay Or Not To Pay?

June 9, 2015
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To Pay Or Not To Pay?

Many articles talk about how Facebook and other social media channels are creating a “pay to play” situation where non-paid company posts are only seen by a small percentage of their followers. Facebook is the one mentioned most, but Twitter and LinkedIn have paid ads as well. With Promoted Pins, even Pinterest is getting into […]

Posted in: Marketing

Hope: Nurturing the Seeds of a Social Movement

May 26, 2015
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It’s easy to spot a forrest. Just look for lots of trees. But to look inside, past all those trees, you have to explore with both focus and intent to find what makes that forrest a forrest in the first place. Social change is similar. We know when’s it there, and we know when it’s […]

Posted in: Social Change

Omni-channel Customer Service

May 20, 2015
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There was a great article via Harvard Business Review, When to Offer Fewer Customer Service Channels. And it brought a few great questions to mind that we will address as part of the May 20th Social Media Chat at 1PM ET. Customer Service is critical for every company regardless of size, location, or industry.  It is […]

Posted in: Uncategorized

What’s The State Of PR And Social Media Today?

May 9, 2015
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SMChat and SoloPR

The #SMChat on Wednesday, May 13, 2015, will be a combo chat with #SoloPR! We’ve done several combo chats with them in the past, including this January 2015 chat on “Is Social Media Its Own Discipline?” We would like to make it a recurring event at least once a quarter since the social media and […]

Posted in: Marketing
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