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PR and Social Media in the perfect marketing mix February 7, 2016

Transforming supply chain management with mobile

February 1, 2016
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2014_top_20_scm_software_suppliers_wide_image2

Here’s something you don’t come across everyday: mobile technology at the heart of transforming the supply chain management landscape. A recent webinar proposed to discuss the power behind this intriguing possibility. If you look past the product placement angle, the brief offers some pretty compelling scenarios where the traditional desktop-based cycle of interacting with third-party contractors […]

Posted in: Uncategorized

Health IT Tech Trends: Will They Promote or Hinder #SocialChange for the Underserved?

January 26, 2016
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Will the biggest tech trends for Healthcare in 2016 promote positive #SocialChange or continue to widen the gap and access to healthcare for America’s underserved? While we’re at the end of January we’re still at the beginning of a new year, and with the first page of the calendar often comes a slew of predictions […]

Posted in: Uncategorized

Customer Service Best Practices for Social Media

January 20, 2016
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There was recently a great article on Mashable, “Customer service best practices: Making social media a two-way conversation.” We will consider this article when we are having the January 20th SMChat that focuses on customer service. The author of the article, Stephanie Walden, lists seven best practices for engaging on Social Media with Customers: Your customers […]

Know Your Social Media Audience

January 12, 2016
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Post When Your Audience Is Paying Attention

One of the questions that comes up time and again (pun intended) on #SMChat as well as in social media strategy meetings is “What’s the best time to post on social media?” The answer, as always, is “It depends.” It depends on your company’s behavior, your target audience, your interaction goals (engagement vs. traffic/sales), which […]

Posted in: Marketing

2016 Mobile Trends: Sure, but what’s YOUR take?

January 4, 2016
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image source: www.justtotaltech.co.uk

So yep: trends and predictions. And boy, some just go overboard and list 15 to 25 things to watch for. Like really?? Luckily, SlashGear manages to filter through the noise and came up with five, which makes things much more digestible for us to chat about. Our #smchat leader, Chris Jones (aka @sourcePOV), has kindly offered to help moderate this […]

Can @Jack Save Twitter?

December 23, 2015
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Jack Dorsey returns as CEO of Twitter, courtesy the New Yorker, 2015

The #smchat community, edging toward a 7-year anniversary, explores #socialmedia #trends at the start of the New Year. It’s time. Let’s dust off our crystal balls again for a look ahead.  Note: we made a few real-time changes to the flow during the chat; updates applied below (cj). A few weeks back, Jack Dorsey resumed the […]

Posted in: Social media, Trends
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