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March 21, 2017

Good Customer Experience Requires More Than a Quick Fix

March 15, 2017
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If someone were listing costly items for businesses, band-aids would probably not appear on the list. However, after reading a recent article by Sarah Dean, “Are you Band-Aiding your Design or Customer Experience (CX)?” I believe that band-aids may be the most costly item for any business. She astutely identifies the ramifications of “band-aiding” customer […]

Marketing Spring Cleaning 2017

March 7, 2017
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Marketing Spring Cleaning 2017

It’s not fun, but sometimes it has to be done – spring cleaning! Optimizing your marketing campaigns can be done daily, weekly, monthly, seasonally, or even annually. What do you do to optimize your marketing campaigns? Do you schedule seasonal changes to your ads, social media backgrounds, etc? Why or why not? Do some marketing […]

Posted in: Marketing

Messaging apps continue to evolve

February 25, 2017
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When Facebook first announced that users had to add the Messenger app in order for them to message each other, many users didn’t like that idea. But as the Facebook partnered with companies such as Giphy and Uber it slowly became clear where messenging apps were heading: a one stop shop similar to China’s WeChat. […]

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Medium: The Writer’s Sandbox (the 1st entry in our monthly #smchat #contentseries)

February 21, 2017
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Medium has lots to offer both new and experienced writers. #smchat looks at why.

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Evolution at the Speed of Business

February 15, 2017
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Organizational structure is evolving more quickly than ever, as are customer expectations. As a result, it is in the best interest of organizations to connect customer-facing departments to the greatest extent possible. This provides opportunities for a cohesive customer experience strategy. When customer-facing departments do not fall under the same overarching organizational structure, they should be […]

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Where Were The Puppies? “Big Game” Marketing Trends 2017

February 7, 2017
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Where are the puppies? Big game ads 2017

The “Big Game 2017” – what did you think? There was political commentary (after this election season that’s to be expected I guess), a half-time show that had some people saying it was the best ever, lots of expensive commercials, and oh yeah, Brady and Belichick and the boys won another football trophy. But who […]

Posted in: Marketing