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content-style October 25, 2016

Customer Experience Built on Service

October 19, 2016


Is your organization focused on building the best customer experience? The type of customer experience that will improve retention, allow you to “up sell,” and increase your net promoter score does not happen by chance. It is intentional. It is constructed from the beginning to the end with the customer in mind. The beginning of […]

Posted in: Uncategorized

Politics and Social Media

October 10, 2016


Politics and Social Media

Politics. It’s filling up the social media channels. From Tweets about the political debates to YouTube videos of speeches, the numerous studies showing the overwhelming connection between social media use and civic engagement have every candidate posting online. Even local politicians like Baltimore’s former Mayor Sheila Dixon are using social media to encourage voters to […]

Posted in: Marketing, Social media

Phone-as-a-Service: mobile’s final frontier?

October 3, 2016


image source: The Guardian

A colleague pinged me on a brow-raising post by Guardian on the what appears to be ‘silent war’ among manufacturers and smartphone players. Over what? Well, ultimately, YOUR attention. Nothing new to us, right? But what the article highlights as the proposed state of smartphone innovation reaching a final stagnation point is an intriguing area of discussion. Also, […]


Finding a Voice: An Early Step in your Digital Content Journey

September 27, 2016


The mic is live. What 'voice' is delivering your message? #writing #contentstrategy

Conversation requires a voice.  Have you thought about how you come across in the digital marketplace of ideas? At our #contentseries launch last month, we said creating digital content in the web-infused 21st century can be daunting, though connecting and publishing are easier than ever. The send button literally cries out to be used. But what […]

Posted in: Content

All About Influence – A SoloPR Combo Chat

September 10, 2016



During last month’s SMChat, we talked about Social Media Influencers and Influencer Marketing, and this month, we’re broadening the topic for more perspective. Let’s discuss the topic of influence and how it impacts your clients and their target audience. We’ll be getting insights from Karen Swim and Solo PR Pro by doing a combo chat […]

Posted in: Marketing, Strategy

Can beacons truly transform the Enterprise?

September 6, 2016



A recent Techcrunch (TC) post surfaced five key ways in which Bluetooth beacons are supposedly poised to “transform the enterprise.” It turns out that as a culture, we’re tired of being marketed to. We’re sick of ads, and we’re creeped out by businesses stalking our movements. Now we’ve heard this type of hyped headliner before […]

Posted in: Marketing, Mobility