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source: March 2, 2015

More Coffee, Please: The World Hasn’t Changed. Just Yet.

February 25, 2015



Last month in our #socialchange deep dive, we asked: “Can a Cup of Coffee Change the World?”  Based on the turnout and the energized conversation that ensued, it seems the short answer might be “YES”. Thanks again to Jessie Mueller, owner of Rise Coffee Shop in St. Louis, for the java-based ‘pay it forward’ case […]

Posted in: Social Change

Poor Customer Service Can Be Costly, Very Costly – It Could Cost Comcast $45 Billion

February 18, 2015


Customer service can make or break an organization, it may cost Comcast $45Billion. We will focus on customer service impacts and outcomes during the February 18th Customer Service Feature on #SMChat. We hope that you will join us at 1pm ET for a lively discussion.

Posted in: Customer Service

Social Media Sweet Spot

February 9, 2015


What's Your Social Media Sweet Spot?

Recently, there was a MarketingProfs article that discussed the best days and times to post content – the content “sweet spot” if you will… When you combine that with the proximity of Valentine’s Day, I started thinking about how the most popular isn’t always the best choice. Just like there were good and bad choices […]

Posted in: Marketing

What’s the Role of Mobility in Traditional Marketing?

February 3, 2015


At first glance this might appear to be a trick question. You might even consider this an oxymoron. Since we still use coupons, check email and go into retail locations I think it’s safe to say there is at the very list some compatibility between mobile and traditional marketing functions. One might even argue that […]

Posted in: Mobility

Can a Cup of Coffee Change the World? Cultivating a Culture of Social Change

January 27, 2015


Where do we find the energy for social change?

Our conversations on social change have been known to jump around.  They have had local and global dimensions.  They’ve required strategic vision and tactical messaging.  We’ve put out calls for boundless energy and borderless empathy, seeking in ourselves and others the ability to navigate nuances of the creative and the structured. Where do we start?  […]

Posted in: Social Change

You Have to be the Customer to Deliver the Best Customer Experience

January 21, 2015


Do you fit into your customer’s shoes? Do you even know what they look like? These are important questions to consider when designing the customer experience. You have to be able to walk a mile in your customer’s shoes, it’s the entire journey not just a snapshot that will yield the greatest insights into what […]


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