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Social Media Influencers and Marketing

August 9, 2016


Build influence by being a leader

I’ll admit, I procrastinated this week’s framing post. It’s been a tough week and although the recent SMChat survey says that advance framing is important; family is even more important. So here we are, just over 12 hours before the chat is starting putting together a post about influencers and influencer marketing. Since nearly 60% […]

Posted in: Marketing

The Future of (sm)Chat – the results are in; and the Survey Says?

August 1, 2016



Most hesitate when asked to complete a survey. I know I do. But over the last 6 weeks, 31 people in the #smchat community opted to take a few minutes to share their thoughts on what they see as longer-term success factors. The results of the first ever #smchat Futures Survey are in. Clearly it’s […]

Posted in: Trends

Pokemon Go-es To Market

July 11, 2016


Pokemon Go-es To Market

Pokemon GO. It’s all everyone is talking about this week…from being the most downloaded and the top-grossing app in the iPhone app store to Niantic Labs job posting for a Global Community Manager to the Texas Department of Transportation’s “Don’t Pokemon GO and Drive” Facebook post. What’s your take on Pokemon GO – animated fad, […]

Posted in: Marketing

Building A Social Network: Value, by Design

July 6, 2016


Our social networks often grow beyond our ability to use them effectively. What is the best design? photo (c) 2016 Amberwood Media Group

Most social networks are built without a design. We follow, we like, we get followed, and *POUF* we’re connected to lots and lots of people, some friends and quite a few strangers. Now what? What value can be gained? That of course is the main unsolved riddle of social media for most people. The initial […]

Posted in: Strategy

Humanizing Social Change: Focusing More on Social, Less on Media

June 21, 2016



Change, as you know, is everywhere. It keeps things interesting for change makers, but it can be exhausting. No wonder global coffee sales are a whopping $81B. In past weeks, you may have noticed some introspection among #smchat moderators, as we’ve worked to understand the shifting sands of socialmedia, Twitter, and Twitter chats .. including […]

Posted in: Social Change

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