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Social Media Influencers and Marketing

August 9, 2016
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Build influence by being a leader

I’ll admit, I procrastinated this week’s framing post. It’s been a tough week and although the recent SMChat survey says that advance framing is important; family is even more important. So here we are, just over 12 hours before the chat is starting putting together a post about influencers and influencer marketing. Since nearly 60% […]

Posted in: Marketing

The Future of (sm)Chat – the results are in; and the Survey Says?

August 1, 2016
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Most hesitate when asked to complete a survey. I know I do. But over the last 6 weeks, 31 people in the #smchat community opted to take a few minutes to share their thoughts on what they see as longer-term success factors. The results of the first ever #smchat Futures Survey are in. Clearly it’s […]

Posted in: Trends

Pokemon Go-es To Market

July 11, 2016
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Pokemon Go-es To Market

Pokemon GO. It’s all everyone is talking about this week…from being the most downloaded and the top-grossing app in the iPhone app store to Niantic Labs job posting for a Global Community Manager to the Texas Department of Transportation’s “Don’t Pokemon GO and Drive” Facebook post. What’s your take on Pokemon GO – animated fad, […]

Posted in: Marketing

Building A Social Network: Value, by Design

July 6, 2016
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Our social networks often grow beyond our ability to use them effectively. What is the best design? photo (c) 2016 Amberwood Media Group

Most social networks are built without a design. We follow, we like, we get followed, and *POUF* we’re connected to lots and lots of people, some friends and quite a few strangers. Now what? What value can be gained? That of course is the main unsolved riddle of social media for most people. The initial […]

Posted in: Strategy

Humanizing Social Change: Focusing More on Social, Less on Media

June 21, 2016
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Change, as you know, is everywhere. It keeps things interesting for change makers, but it can be exhausting. No wonder global coffee sales are a whopping $81B. In past weeks, you may have noticed some introspection among #smchat moderators, as we’ve worked to understand the shifting sands of socialmedia, Twitter, and Twitter chats .. including […]

Posted in: Social Change
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