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source: https://blog.ringcentral.com September 1, 2015

The Search is On: Will our Social Change Case Studies go Social?

August 25, 2015
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CHARLOTTE, NC. Last month, we continued to build energy on our Case Study initiative by taking nominations. We’ve been talking in fairly broad strokes over the last 2 years, and many of us are thinking it’s high time we created focus on the details. What are some specific examples of #socialchange? Who will be willing […]

Posted in: Social Change

Working Backwards to Create a Forward-thinking Customer Experience

August 19, 2015
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What kind of experience are you trying to create for your customers? What service model are you using to get there? Are you working backwards? You should be. Design from the desire state back to where you are, this will create the road map to where you want to go. Many times when we discuss customer experience and […]

Posted in: Uncategorized

Don’t Look Now: Are you missing chances to make Social Conversions?

August 11, 2015
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Are You Losing Your Chance for Conversions?

So you’re on socal media and making loads of connections. With some focus and a compelling message, it is time consuming, but doable. Making connections is easily learned and replicated, and sometimes it’s downright fun. Then what? For the caterpillar to emerge as a butterfly, there is a critical process of transformation. In a similar […]

Posted in: Marketing

Engage – Will a Customer-centric Omni Channel Strategy Work?

August 4, 2015
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I came across this Marketing Sherpa case study. According to the information a San Diego radio station was recognized a 56% increase in customer engagement with their app through a multi-channel strategy. Pretty impressive improvement. If you read the case you’ll notice they understand the nature of their two target audience. One they entertain, the […]

Posted in: Mobility

Retailers, Take Note: Personalization is Key to Customer Experience

July 29, 2015
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By Karima-Catherine Goundiam The key to success for online shopping comes down to the interplay of three crucial concepts: customization, personalization, and customer service. Those overarching themes are largely the focus of most brands, regardless of industry.  Customization is the idea of developing a product which is just right for that individual customer, and perhaps this […]

Posted in: Customer Experience

Social Change: A Call for Case Studies

July 21, 2015
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Last time at #smchat #socialchange we talked about the value of some good working case studies, to see how some of our ideas about social change might apply in practice. Is that a step we are ready to take? After all, we’ve talked for months about factors that make social change possible. Let’s recap with […]

Posted in: Social Change
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