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April 25, 2017

Facebook launches AI capabilities on Messenger

April 10, 2017
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With Apple’s Siri, Amazon’s Alexa and Google Assistant slowly progressing in to our lives it was bound that Facebook will add the same to Messenger.  M was intended to make Messenger more of an organization tool. In a recent Social Media Today article, it was stated that Facebook refined M in to a new assistant […]

Posted in: Uncategorized

Is AI intelligent enough for business?

March 30, 2017
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An MIT Review article paints a sobering perspective on the current state of AI development as it pertains to business use. While the Google’s and Microsoft’s of Silicon Valley bask in an accelerated pace of tech development, life “outside its force field enclosed” boundaries is quite another story. One of the top researchers at Microsoft […]

Medium has a Paywall: Is there Value? and Who Makes the Next Move?

March 29, 2017
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Most things on the internet are free nowadays. Information. Photos and Music (albiet with strings attached). Deals on airfare. Customers. But what happens to our perception of value when we stop paying for things? At a minimum, our expectations change. We get used to getting something for nothing. In the case of social media, seems […]

Posted in: Content

Taking Note: Top Tools for Capturing Ideas #smchat #contentseries

March 21, 2017
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In January we launched the #contentseries segment on tools. I’ve been posting some background perspectives to over on Medium, including the latest one in support of today’s post on top Note-Capture Tools. The short of it is this: what’s the best way to keep track of our ideas? There are literally dozens of applications for […]

Posted in: Content

Good Customer Experience Requires More Than a Quick Fix

March 15, 2017
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If someone were listing costly items for businesses, band-aids would probably not appear on the list. However, after reading a recent article by Sarah Dean, “Are you Band-Aiding your Design or Customer Experience (CX)?” I believe that band-aids may be the most costly item for any business. She astutely identifies the ramifications of “band-aiding” customer […]

Marketing Spring Cleaning 2017

March 7, 2017
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Marketing Spring Cleaning 2017

It’s not fun, but sometimes it has to be done – spring cleaning! Optimizing your marketing campaigns can be done daily, weekly, monthly, seasonally, or even annually. What do you do to optimize your marketing campaigns? Do you schedule seasonal changes to your ads, social media backgrounds, etc? Why or why not? Do some marketing […]

Posted in: Marketing