Join us Wednesdays at 1pm ET, and jump right in .. our conversations will get you thinking.

What’s The State Of PR And Social Media Today?

May 9, 2015
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SMChat and SoloPR

The #SMChat on Wednesday, May 13, 2015, will be a combo chat with #SoloPR! We’ve done several combo chats with them in the past, including this January 2015 chat on “Is Social Media Its Own Discipline?” We would like to make it a recurring event at least once a quarter since the social media and […]

Posted in: Marketing

Mobile retail 2.0—is it finally here?

May 4, 2015
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retale

The advent of the Apple smart watch is significant. But despite the predictable Apple hype cycle; to honest, I had my own initial doubts about a smart watch: apart from health tracking, time-telling, let alone that not everyone wears (or prefers to wear) a watch, how much of a game changer will this be to our mobile modes […]

Posted in: Marketing, Mobility, Trends

Has Social Media Turned a Corner? Our #SMCHAT Sixth Anniversary Chat

April 29, 2015
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"Has Social Media turned the Corner?" photo courtesy Fred Darbonne

Social media can seem like a series of switchbacks.  Just when we master one section of road, new tools and capabilties enter the scene, and we change direction yet again.  Add to the that challenge of trying to engage at higher volumes, and the whole proposition can seem a bit daunting. The #smchat community turned […]

Posted in: Social media, Trends

Are there Initial Conditions for the Emergence of Social Change?

April 22, 2015
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Egg-hatching

Which came first: the chicken or the egg?  It’s a famous paradox with implications in our on-going discussion of Social Change. Most of us are content to wait around for others to innovate, to don the armor of the entrepreneur, to start a non-profit, or organize a tea party. Social change is easy as long […]

Posted in: Social Change

Approaching Customer Service with EASE

April 15, 2015
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The April 15th focus of #SMChat will be how we approach Customer Service with EASE…it doesn’t need to be difficult to be great and it certainly doesn’t need to be complicated. Educate Customer Service teams on the organization (mission-vision-values), the product/service provided, the process for resolving issues, how to be the voice of the organization […]

Digital Marketing and the Sharing Economy

April 4, 2015
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We * Is Better

I met Brian Bolton in 2009 at the best digital marketing conference ever, so I wasn’t surprised to hear that he started a new social community and collaboration platform specifically developed for independent digital marketing, design and technology talent to connect with each other and be found by companies looking for their expertise. This week’s […]

Posted in: Marketing
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