A recent Forbes article cites a dominant marketing trend in mobile that will see “brands scrambling to humanize”. Now, I have to ask: is that a fair statement? Are marketers today really so dense that they haven’t once accounted for the fundamentally human aspect of social media and how it makes or breaks their strategies? […]
Customer service can make or break an organization, it may cost Comcast $45Billion. We will focus on customer service impacts and outcomes during the February 18th Customer Service Feature on #SMChat. We hope that you will join us at 1pm ET for a lively discussion.