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Social Change: A Call for Case Studies

July 21, 2015
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Crowds_via-JJordan

Last time at #smchat #socialchange we talked about the value of some good working case studies, to see how some of our ideas about social change might apply in practice. Is that a step we are ready to take? After all, we’ve talked for months about factors that make social change possible. Let’s recap with […]

Posted in: Social Change

Customer Service Scalability – Challenge Accepted

July 15, 2015
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Customer service scalability at speed is critical for business. B to B and B to C organizations can learn from one another in regards to scaling the service that they provide. I recently read an article, 6 Steps to Building a Super Scalable Customer Service Roadmap, and thought about the need for organizations to take […]

Posted in: Uncategorized

SMChat – The Favorites Edition!

July 6, 2015
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SMChat Favorites

It’s summertime and believe it or not, there are still some marketers in the office and online! All of America is still recovering from the 4th of July and the Women’s World Cup win, so I thought I’d make this week’s topic an easy one. Tell us your favorites! One of the things I like […]

Mobile engagement and the ‘craft of hacking attention’

July 1, 2015
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source: adweek.com

A recent Forbes post on why innovation took centre stage at Cannes 2015, touched on some provoking points as to why the mobile age is not only an unpredictable moving target but also one that moves at lightning speed. Referencing Bill Wasik’s work, the writer surfaces the approach of creating “a new genre of content and means to […]

Social Change: Tipping Points and the Psychology of Engagement

June 23, 2015
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Crowds_via-JJordan

I’m not a psychologist, but I’m a student of why people do what they do. I’m especially intrigued by the dynamics of engagement. When causes two people to connect? What allows group energy to transform a team into a crowd? What are the tipping points of social change? In the social change space, this is […]

Posted in: Social Change

Customer Service and Social Media – A Match Made In…

June 17, 2015
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Customer Service and Social Media, the two are virtually inseparable.  The sticky point is that many organizations were not prepared to come to this juncture so quickly and have not determined the best way for the two to marry.  As organizations scramble to decide where Social Media belongs, they also have to take a look […]

Posted in: Uncategorized
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