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Browsing Archives of Author »Autom Tagsa«
Big data and you
I’ve been blogging and discussing the #bigdata meme for quite a while now and have even asked some Twitter follows what big data meant to them. At first, I thought big data was simply a term to refer to the steady aggregation of ALL the data and data sets that ever existed. Well, I suppose […]
What’s not obvious about being obviously mobile
March 29, 2013
Now that we are all immersed in mobile—oh wait..are we? A recent Neilsen’s report highlights how global mobile phone ownership ‘has reached critical mass’. While appearing to state the obvious where the logical growth of the mobile experience is concerned, the report highlights equally intriguing results including profiles on smartphone ownership, types of mobile-based activities (texting, shopping), […]
Exploring the changing face of mobile retail
January 28, 2013
There is clear evidence from recent market research data that the mobile experience has never been more present and increasingly in use than in the retail sector. While this should come as no surprise, it would nonetheless be tempting to quickly assume that the rapid course of mobile proliferation and use in our daily lives […]
Mobile Marketing: Pause before Prediction
November 19, 2012
Each time I prep to frame the next mobility chat, I typically take stock of the various themes we’ve discussed to date. This quick step helps me check that the desired outcomes of our dialogue are cumulatively useful. It also squarely forces me to track (and curate if necessary) the logical progress of advancing topics […]
Responsive design, Tablet-readiness and Video: Why U/X should be king
September 25, 2012
Around the Labour Day weekend, I came upon this post, which offers a thoughtful review of how certain brands are executing on the tablet-friendliness of their websites. The proliferation of tablets and their use in multiple sectors (retail, finance, travel, hospitality, medical etc) is remarkable. This is no surprise, given the tablet’s form factor and […]
The Mobile Warp Factor: We are past tipping. We are transforming. Fast.
July 4, 2012
I am privileged to frame and co-moderate this mobile marketing segment with @SMSJOE (Joseph Ruiz) whose studious attention to the rapid movements in mobile marketing has left me with much homework to do (haha – kidding Joe). Initially, Joe and I started tossing around ideas on what we could explore for the Aug 1 session: […]
Mobile Marketing: Sense and Semantics
April 28, 2012
Our chat on May 2 will endeavour to advance discussions from Joe’s (@SMSJoe) initial positioning that explored, among others, the “mobility tipping point” as it relates to behavioural adoption by consumers. While it may seem obvious that the mobile experience has fast become mainstream and part of modern life, a closer look at exactly what […]
May 22, 2013
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